The price isn't super-low, but these drives, which start at $85 for the 250GB model and top out with the 500GB, $135 dollar model, are decidedly accessible. They're all (in most cases) powered from a single USB port, and come with a decent suite of EMC backup software.

They're available in four colors (red, silver, blue and black) starting today. Press release below.

SAN DIEGO, May 18, 2009 – Iomega, an EMC company (NYSE: EMC) and a global leader in data protection, today announced the worldwide availability of a new generation of the exciting Iomega® eGo™ Portable Hard Drive, featuring new look USB 2.0-powered models with superior ruggedness and the broadest suite of bundled data protection software in the industry, and all backed with a three-year limited warranty. Available in four different colors and up to 500GB* in capacity, the new Iomega eGo Portable Hard Drive is the ultimate embodiment of style and function in portable drives today.

"The new Iomega eGo Portable Hard Drives are the perfect companions for home users and professionals that want to take their files anywhere with the assurance of a superior rugged portable drive that has style to spare and a compact form with flair," said Jonathan Huberman, President of Iomega and the Consumer and Small Business Products Division of EMC. "After two very successful years with the previous model, the new eGo drive sports a compact, sleek new aluminum enclosure in eye-catching colors and comes complete with a suite of backup and anti-virus software to protect your data and your laptop, netbook or personal computer. Top it all off with the best drop spec in the industry and the new eGo drive is the portable hard drive this summer for dads and grads and everyone else."

A key element of the Iomega Protection Suite is McAfee® VirusScan Plus, the market-leading anti-virus, anti-spyware software.

"In today's world of increasing attacks on consumers' data by the bad guys, it's as important to protect your external hard drive data as it is to protect your PC's local data," said Todd Gebhart, President, Consumer Products, McAfee, Inc. "Iomega is the first to recognize this fact and we're pleased to be partnering with them in this fight."

Cool Hardware with Superior Functionality

The new USB 2.0-powered eGo Portable Hard Drive comes in variety of colors and capacities: the bright Ruby Red model is available in 250GB, 320GB and 500GB capacities; the sparkling Silver model comes in 320GB; and the deep Midnight Blue model is available in 320GB. (Color and capacity combinations vary in international markets.)

Inside an anodized aluminum shell little more than a half-inch thick (16 mm) and weighing less than 7 ounces (200 grams) is a state-of-the-art 2.5-inch portable hard drive. Iomega's Drop Guard™ feature protects data on the new eGo drive from drops of up to 51 inches, or 40% above the industry average! The new 500GB Iomega® eGo™ BlackBelt Portable Hard Drive USB 2.0, available in June, comes complete with a black eGo Power Grip Belt and Iomega's Drop Guard™ Xtreme, which provides unparalleled protection for the drive from drops of up to 7 feet (2.1 mm) – over twice the industry average!

All of the new USB 2.0 eGo Portable Hard Drives receive power from a laptop or computer's USB port so there's no power supply to carry around. And unlike other portable hard drives, the new USB 2.0 eGo Portable Hard Drives ship with a "Y" cable which gives users the flexibility to use two USB ports to power the drive, if needed. And with up to 500GB of capacity, the new eGo drive can store up to 2,000,000 photos, over 9,250 hours of music or 750 hours of video**.

Most Powerful Software Package Bundle with a Portable Hard Drive Today

Bundled free of charge with the new USB-powered eGo Portable Hard Drives is the new Iomega Protection Suite, a one-stop portfolio of backup and anti-virus software giving users added protection for their photos, videos, music and other files.

The Iomega Protection Suite includes:

* McAfee® VirusScan Plus: a free six-month subscription to this market-leading software that protects your PC with anti-virus, anti-spyware, 2-way firewall, and web security protection (PC only).
* Iomega QuikProtect: backup software for simple scheduled file-level backup of data to hard drives and network-attached storage devices (for Windows and Macintosh desktops and notebooks).
* EMC® Retrospect® Express or Express HD: backup all of your data plus applications and settings (for Windows and Macintosh desktops and notebooks).
* MozyHome™ Online Backup: Convenient online backup service with 2GB of online capacity for free (unlimited online storage for $4.95/month). MozyHome Online service allows you to restore your most important data from any computer with internet access, at any location in the world.

All of the software elements in the Iomega Protection Suite are accessible via easy download to new eGo Portable Hard Drive owners.

Compatibility

The new Iomega® eGo Portable Hard Drive USB 2.0 models are compatible with Microsoft® Windows 2000 Professional, Windows XP, and Windows Vista™, and Mac OS X 10.4 or above. MozyHome software is available for Windows XP and Windows Vista, along with Mac OS X 10.4 and above. EMC Retrospect software is available for both Windows and Mac OS X operating systems.

New eGo Portable Hard Drive Accessories

Available for purchase at www.iomega.com are two new accessories for the new USB-powered eGo Portable Hard Drive: a durable black carry case, and the Iomega Power Grip Belt (like the one on the eGo BlackBelt Drive), available in black and translucent colors.

Pricing, Availability and Warranty

The Iomega® eGo™ Portable Hard Drive USB 2.0 family of drives are available today, except for the new Iomega® BlackBelt Portable Hard Drive 500GB USB 2.0, which will be available in June. The 250GB Ruby Red eGo model is priced at $84.99; the 320GB Ruby Red, Midnight Blue and Silver eGo models are $94.99; the 500GB Ruby Red is $134.99; and the 500GB BlackBelt eGo model is $139.99. (All pricing is U.S. suggested retail.) All of the new USB-powered eGo models include a 3-year limited warranty, and are available from online retailers, VARs, resellers and select retailers, as well as at www.iomega.com.

In June, Iomega will announce additional new eGo Portable Hard Drive models with multiple interface combinations.

The case itself has gigabit Ethernet and two USB ports for extended storage, and the Linux-based PC inside is running a 400MHz processor with 128MB of memory and an EnergyStar-compliant power adapter.

The Linux "operating environment" is the LifeLine system developed by EMC. It supports UPnP and DLNA for talking to assorted other devices on your network—Wii, PS3, Xbox 360 and iTunes—and it has RSA security, no coincidence since EMC owns them too. The screenshots look a lot like other Linux home-servers, such as the most recent HP Media Vault. More on that when we see the set-up live.

What's cool is that this "environment" expands with added accessories. You can buy a supported Axis surveillance cam and the server becomes a realtime and recording video server; with a Bluetooth dongle, you can transfer files directly from mobile products to the server (locally).

Unlike other products in its class, it doesn't yet support remote access, which is a bummer, but Jonathan Huberman, head of Iomega, told me that they're planning to give customers free upgrades every quarter, adding new functionality. That means remote access is on its way (they're thinking end of this year), and next spring, the ix2 will acquire a cool trick: You buy two of them, set up one at your office and one at home, and they'll clone each other, keeping in sync over the net.

We'll probably test this baby out when it ships next week, but if you get to it before us, let us know how it goes.

New Iomega StorCenter ix2 Brings Leading EMC Network Storage Technologies
To Home and Small Business Users
***
Compact $299.99 Appliance Delivers
Highly Innovative Network Storage Capabilities in Just Four Clicks

SAN DIEGO, October 15, 2008 – Iomega, an EMC company (NYSE: EMC) and a global leader in data protection, today announced the worldwide availability of the new Iomega® StorCenter™ ix2, the most advanced and easy-to-use network storage appliance for small businesses and the home. With just four mouse clicks, users can configure up to two terabytes of storage and advanced information management, protection and sharing software that can be connected to multiple devices, including wirelessly with Bluetooth, to manage their ever-increasing digital world.

With a footprint smaller than a large dictionary and starting at just $299.99, the 1TB* and 2TB StorCenter ix2 provides centralized storage to users searching for the easiest and most technologically advanced way to share, secure and protect their most important data – including photos, mp3 files, videos and financial records. The ix2 boosts small office productivity by making data accessible yet secure over a local network. In the home setting, the ix2 allows family members of all ages to effortlessly enjoy their pictures, videos, music and other multimedia files from personal computers as well as all kinds of compatible consumer electronics and home entertainment products.

“The new StorCenter ix2 is a powerful network storage appliance that brings EMC’s world class storage technologies to consumers and small businesses in an easily understandable way and at a price they can afford,” said Jonathan Huberman, president of Iomega and the Consumer and Small Business Products Division of EMC. “The ix2 puts even the most non-technical person at ease with its straightforward operation. But behind the scenes, the ix2 utilizes advanced data protection and data management programs that haven’t been available to consumers and small businesses before. With the ix2, users are literally four clicks away from storage technologies built on the heritage of those that protect data at the world’s largest organizations, all at a cost of less than $300.”

StorCenter ix2 in the Small Business
The Iomega StorCenter ix2 operates EMC’s LifeLine™ software, a fully-developed Linux operating environment and suite of applications that incorporate EMC storage technologies with the capability of adding new storage management features in the future. For business users, the StorCenter ix2 Network Storage appliance delivers new features and applications to boost office productivity.

In addition to speed, centralized storage capacity and the onboard security to protect all the files on a network, the ix2 delivers optional Bluetooth connectivity, which allows users to send pictures, files and address book contacts directly from cell phones to the StorCenter ix2 for network sharing and data protection; as well as a unique digital video surveillance capability using a compatible Axis™ video surveillance camera for inexpensive real-time viewing and recording of activity inside or outside the office.

The ix2 includes security technology from RSA, the security division of EMC that protects digital data at many of the world’s largest banks and now shields the StorCenter ix2 from viruses or malware.

StorCenter ix2 in the Digital Home
For home users, built-in support for Universal Plug and Play (UPnP) and Digital Living Network Alliance™ (DLNA) certified devices means that the StorCenter ix2 can save, store, and play back all kinds of multimedia files – music, photos, videos and other digital content – using not only laptops and desktop computers but any compatible device on a home network, including:
• consumer electronics and home entertainment products;
• mobile devices such as cell phones, music players, and personal digital assistants.

“Consumers want electronic devices that can easily plug into the home network and connect with each other reliably and simply,” said Huberman. “With UPnP and DLNA support and an integrated iTunes™ server in the StorCenter ix2, families can easily set up a robust media server, making the most of all of the digital content they enjoy today and will add to tomorrow.”

StorCenter ix2 - General Capabilities
Fast network performance at the office or in the home is delivered through a Gigabit Ethernet connection, and data is stored on two high-performance SATA-II drives. Up to two USB devices can be connected to the ix2’s USB ports, including USB printers for network print sharing, a USB Bluetooth dongle for direct uploads, or external USB drives to add incremental storage capacity.

The StorCenter ix2 provides data backup and protection with integrated EMC Retrospect® Express backup software. During the set-up process, users choose files and folders for scheduled automatic backups from all the PCs and Macs on their network. After that, any changes or additions are updated and saved automatically.

Because the EMC Lifeline operating environment is continually being refined to integrate new and existing EMC technologies, users can expect upgraded features and improvements without having to purchase new hardware. New software features planned for the StorCenter ix2 include remote file access, online storage and data security enhancements – all taking advantage of world-class EMC storage technologies.

Compatibility
The StorCenter ix2 Network Storage appliance is compatible with Windows®, Mac OS®, and Linux® PCs and supports up to two printers or external hard drives. The interface is localized in 11 languages (English, Spanish, Portuguese, French, Italian, Japanese, Korean, Traditional and Simple Chinese, German, and Russian). Other supported devices include uPnP AV devices, digital media adapters, iTunes™, and PTP (e.g., digital cameras and frames). BlueTooth compatibility requires an optional adapter.

Price and Availability
The StorCenter ix2 Network Storage appliance 1TB is now available worldwide for $299.99; the StorCenter ix2 Network Storage appliance 2TB is available now for $479.99 (EMEA version of release will note price in Euros). (All prices are U.S. suggested retail.)