Esquire makes a pretty serious claim about their new iPad app: they say it's the hardest puzzle ever. In fact, they believe it so much, they just called it The Hardest Puzzle Ever.
I've been seriously waiting to switch all of my mag subscriptions from dead trees and glue to glass and bits, and it looks like it's happening—major mag publisher Hearst is jumping on the iPad subscription train with Esquire, Popular Mechanics and O (the Oprah magazine) in July, at $2 a month each.
Men's magazine and fashion fixture Esquire is the newest glossy on the block to give itself an iPad makeover. As has been the case with other mag-to-tablet conversions, interactivity is being pressed: inline footnotes, movable photos, and added video content.
Esquire Sells the Space Beneath Downey's Iron Nuts...No Joy for TomTom's $120 iPhone Car Dock...Amtrak Gets "Free" Wi-Fi, But You Still Have to Pay for the Subsidy, Er Ticket...Voulez Vouz QOOQez Avec Moi?
Megan Fox may have been sexy enough to use the 3K resolution Red Epic video camera to shoot with, but the sexiest woman alive needs 5K. Kate Beckinsale is an extra 2K sexier than Megan Fox.
If you like being distracted by projections and badass animations while you play pool, the Obscura CueLight is for you. It uses sensors and an overhead projector to create images that follow the balls as they bang around the table.
If the fusion of video cameras and dSLRs hadn't blurred enough before, Esquire shot their June issue cover of Megan Fox in video—a purported first in the magazine world.
I was not impressed with Esquire's E-ink cover idea, but Joel Johnson at BBG has interviewed the Esky overlords and changed my mind a bit. Surprisingly, Esquire expects us to buy these mags and hack them. Second, Ford advertisements, also in E-ink, displaced some of the cost of production. That's good news for us. I…
I love stupid gimmicks, don't get me wrong. But this cover is one of the worst ideas I've heard from a publication in awhile. Said the editor to the NYTimes: "Magazines have basically looked the same for 150 years," Mr. Granger said. "I have been frustrated with the lack of forward movement in the magazine industry."…