OKCupid: We Experiment On You, Deal With It

"Experimenting on people" makes most of us feel uncomfortable, like we're rats in a lab being prodded with weird devices and fed food that makes our organs bloated. But today, OKCupid tried to put that notion to rest—or at least, it tried to explain that services need to experiment on you in order to make their… » 7/28/14 1:05pm Yesterday 1:05pm

Facebook Adds a Save Button Since There's Too Much Crap on Your News…

Over the years, Facebook has slowly morphed from a voyeur's wet dream into what is now essentially a popularity-based RSS feed. And since there's only so many listicles one can read in a day, Facebook just added a "Save" feature that compiles all your readables for viewing at your leisure. » 7/21/14 1:14pm 7/21/14 1:14pm

Plug Facebook Into Skype For a News Feed Firehose

We know that our Facebook news feeds go through a complicated filtering process, affected both by Facebook's internal algorithms and our own efforts to hide or show particular friends. However, not all third-party apps are so complex, and Skype will pull in your Facebook news feed pretty much as it's published. » 7/07/14 10:01am 7/07/14 10:01am

Facebook Doesn't Think Manipulating Users' Emotions Is A Big Deal

If you missed this outrageous study published earlier this month in an academic journal, here's the nutshell version: In January 2012, a Facebook data scientist, along with two university researchers, tweaked the News Feed of almost 690,000 users to display more "positive" or "negative" stories to figure out if… » 6/29/14 1:23pm 6/29/14 1:23pm

Facebook Experimented on Random Users to Study Newsfeed Emotions

Spend time with a Debbie Downer, and you'll likely end up feeling blue. Turns out, the same is true digitally: Facebook's new study says this "emotional contagion" works just as strongly through your News Feed—which they discovered after tinkering with the emotional content of nearly 700,000 random users' feeds. » 6/28/14 10:00am 6/28/14 10:00am

Export Facebook Events to Your Default Calendar App

You probably have a lot of important events coming up on Facebook—birthdays, get-togethers, family reunions and the like—but your default calendar app no doubt lies outside Zuck's walled garden. Fortunately, it's not difficult to export your Facebook events to Google Calendar, iCal, or Outlook. » 6/27/14 8:28am 6/27/14 8:28am

These Lights Can Recreate the Weather Above Your House Inside

Sappy couple alert! Say you're sitting in your apartment—feeling a little emo (it's okay!)—watching the sky get stormy beyond your window. Your baby's not near but you want to share the moment—and that's where Patch of Sky comes in. The fixtures wirelessly link up to your location and remotely mirror the weather… » 6/26/14 10:20am 6/26/14 10:20am

This is why you shouldn't take people's Facebook lives seriously

Everyone on Facebook looks like they're having a great time. Fun adventures, deep romances, amazing jobs. It's enough to make you feel inadequate, but it's also a lie. Nobody is really as happy as their Facebook wall claims, as this piercing short from HigtonBrothers confirms. » 6/24/14 7:25pm 6/24/14 7:25pm