The new facial recognition photo-tagging feature that was rolled out on Facebook this week has got privacy-freaks in a frenzy, but none more so than European Union data-protection regulators, who are investigating it for privacy violations.
Holding a can of Coke in one of your photos? You can now tag Coke's official page, so they can see you drinking it. Had a late-night stumble with a C-list actress, and snapped it? Tag her official page.