I think what you're seeing here is the secondary market expanding.
Mobile web/email was once the private domain of the corporate hustler. Now the spouse and childen are getting web enabled phones and that is what is causing the acceleration in YoY growth.
chart1 makes it look like 35-54y/o ppl have highest concentration of mobile web browsing but in fact they're probably the biggest age demographic in terms of number of ppl. 13-17 y/o is like 5 years worth of ppl: 13,14,15,16,17. 35-54 is 20 years of ages of people. who knows how much of the population they actually make up compared to the others.
chart2: gizmodo does not have more male readers than NFL. gizmodo's readers are made up of the highest concentration of male readers. and no, more females read gizmodo than maxim. 826,000*.05 566,000*.06
10/01/09
Mobile web/email was once the private domain of the corporate hustler. Now the spouse and childen are getting web enabled phones and that is what is causing the acceleration in YoY growth.
10/01/09
chart1 makes it look like 35-54y/o ppl have highest concentration of mobile web browsing but in fact they're probably the biggest age demographic in terms of number of ppl. 13-17 y/o is like 5 years worth of ppl: 13,14,15,16,17. 35-54 is 20 years of ages of people. who knows how much of the population they actually make up compared to the others.
chart2: gizmodo does not have more male readers than NFL. gizmodo's readers are made up of the highest concentration of male readers. and no, more females read gizmodo than maxim. 826,000*.05 566,000*.06
10/01/09