Imgur Is Improving the GIF Experience—Here's Why It Matters

GIFs are the lifeblood of the internet, the reason most of us get up in the morning. But they haven't really gotten better in the past 25 years—until now. Imgur claims to have "reimagined the GIF" by recreating the traditional animated, looping images we love using the best web video format, MP4. Hold onto your jorts! » 10/09/14 6:30pm 10/09/14 6:30pm