@player_of_games: Sorry but you are wrong in a very important way.
Its not like Apple is killing ALL drives.
For 99% of the people out there, DVDs are perfectly fine when it comes to data storage. They are cheap, can be read or written to and every computer has one.
Blu-ray for all purposes is dead to the computer world. We have NO software that needs it. The reason DVD became so invasive for computers had nothing to do with movies and EVERYTHING to do with data storage.
IF a company decided to start putting out software on Blu-ray, then yes we will see Apple and other companies move to making those drives as common as DVD drives are now.
But its likely to never happen, as few packages (outside of games) require so much data to make them of any use, and games dont drive computer sales, word possessors, database programs and the internet do these days.
And since those programs are going the way of digital downloads, as is media INCLUDING high def movies, the likelyhood Blu-ray will be around for long is short.
Face the facts, blu-ray is this ages laserdisk. Cool to have, but for most people irrelevant.
@jinushaun: That's the most ignorant comment I've seen in a long time. HD downloads have a LONG way to go before they are standardized in any way, shape, or form. People don't want 5 different media set top boxes because no single repository exists for obtaining media. If there was a standard that all studios would follow, then anyone could sell digital downloads at Blu-ray quality and everyone could enjoy them on any set-top box. But even when/if we reach that stage there will not be sufficient bandwidth to support the demand. Can you imagine downloading even a 10GB file in a reasonable amount of time?
Saying physical media is irrelevant is like saying video killed the radio star--last I checked the radio industry is still alive and well.
@Crenshaw13: If you know how to deal with OSX86 then the Acer Revo n a external Blu-Ray drive should amply fulfil your wishes. and unlike the mini it handily hooks onto a Vesa mount.
(p.s I dunno how well it'll run OSX, but the mini9 seems to do it quite fine and that lacks the 9400m)
Apple acknowledges they have 50% of the market for post-production video, but still haven't added blu-ray support in DVDSP. Recockulous.
There has to be bigger issues unbeknownst to us wee consumers. Licensing?
@bornonbord: Apple either don't have the interest, the time or the technical expertise required to implemented a protected media path in OSX. Probably a combination of the first two.
One of the reasons for Vista's early issues was poor video drivers, and one of the big reasons the video driver interface changed so much was Microsoft's implementation of the protected media path. Unfortunately, the Blu-Ray consortium requires a PMP, or they won't give out the encryption codes required to decrypt Blu-Ray disks.
So Apple is afraid that if they implement a PMP and Blu-Ray playback, then like Microsoft they'll have to deal with terrible video drivers for a year or so. Given how much they mock Vista, I imagine the mere thought of supporting Blu-Ray playback gives Apple a panic attack.
@bornonbord: I work in post-prod video and I can tell you right now that Apple does not have 50% of the market. Avid and Autodesk software still dominate the vast majority of post houses. Most post houses will have at least one FCP workstation, but it doesn't comprise anywhere near that percentage of use.
No, I suspect that blu-ray hasn't made its way into DVDSP because the way they create Blu-Rays currently is with seriously beefy machines and straight-up line code, far more complex than the code for DVDs. It would constitute a major upgrade to DVDSP, so much so that it'll be like creating a whole new product.
@jepzilla:
I guess I didn't take into consideration the protected media path. Good call.
@Margatron: I'm a freelancer, and haven't touched an Avid in years.
I can see how they'd have to pretty much rewrite DVDSP in order to make it work with Blu-Ray. I guess coding the discs now is a lot like early Scenarist days. But it's not like Apple hasn't had the time or resources to make it happen.... And it's not like their octo macs aren't 'beefy' enough.
@Margatron: I don't think you're considering all of the FCP-exclusive productions that happen outside of post-houses. Nearly every reality show you see on the MTV/VH1 network family is done on FCP. A lot of independent productions are done using FCP.
Most of the post-houses I'm in run Avid but I think Apple has taken the overall numbers of productions into account when they say that.
@Margatron:I see so because post houses, which really where only required because of how stupidly difficult and expensive the equipment was in the day, use Avid, then everyone uses it.
I think you forgot, most houses are bringing Post internal now. And they are not using Avid when they do that.
Im sure you will continue to have work, some people will never not use avid, but in another 10-15 years your work is going to dry to a trickle as people realize its not the same story anymore and can be much cheaper to bring post internal than to farm it out anymore.
PS-that box was shipped to Riverside/Old Greenwich...a whole level above the generic "Greenwich" breed
but to be fair Greenwich High is more of a normal school than one would expect. A high percentage of the students at the private school I work at (in NY) live in Greenwich.
I have been a devoted Windows user all my life. I am seriously considering pursuing my dream of switching over to your fine Apple products. I have come to appreciate them over the years every time I get a chance to borrow a friends iBook or MacBook Pro. As you know your products are offered to students and teachers with an educational discount. Sadly I am neither and in this current harsh financial climate I fear I will never be able to realize my dream and sip from the sweet delicious Apple kool-aid.
If you could see it in your cold, black heart to give me a new MacBook Pro I will devote hours and hours of my time each day flooding message boards and blogging about the virtues of being a proud owner of a Mac. I will staunchly defend the honor of you and your company while I educate the unwashed, heathen masses, still clinging to their Microsoft powered products how wonderous and enriched their lives would be if only they switched to Apple.
Thank you.
PS. I can't wait to see what innovating and groundbreaking invention you come out with next!
"At this festive season of the year, Mr. Jobs," said the gentleman, taking up a pen, "it is more than usually desirable that we should make some slight provision for the poor and destitute, who suffer greatly at the present time. We choose this time, because it is a time, of all others, when Want is keenly felt, and Abundance rejoices."
I know video professionals that are more hard up than this kid. Sell one of your systems (who needs an Imac and a Mac Pro?) and pay for the software...
@shamowfski: He wasn't asking for a freebie - he was just hoping for the College discount while still in High School. It's cool that Apple just gave it to him for free.
Quite a few Scrooge McDucks here at Gizmodo today.
Good thing he is headed to film school. That writing style, crappy and lacking punctuation, and disregard for proper nouns will not get him into any college I would want my kids to attend.
Kudos to Apple for seizing an opportunity for some almost free and very positive publicity.
i Love apples. i love puppies. is apple going to make a puppy some day? i sure Hope so. I wouldnt mind a Kitten to. Both are expensive and hard work. ill bet a apple kitten or iCat would be more easier to use and take care of. my mom says when im grown up i can be a centaur for halloween and get a lot of candy. apple should make candy to.
@Lite: But, that was seriously very cool of Apple to do. Considering the history w/ his holyness and Pixar, it doesn't seem out of place for him to support the film community. But how long until Apple ships a proprietary 3D rendering tool for use in making animated films?
07/25/09
07/24/09
07/24/09
07/24/09
07/24/09
Maybe in 20 years, but for 99% of the population physical is still king.
07/24/09
1/ people that don't have access to high speed broadband.
2/ people that do have access to high speed broadband, but don't live in a territory that has any HD video services.
07/24/09
Its not like Apple is killing ALL drives.
For 99% of the people out there, DVDs are perfectly fine when it comes to data storage. They are cheap, can be read or written to and every computer has one.
Blu-ray for all purposes is dead to the computer world. We have NO software that needs it. The reason DVD became so invasive for computers had nothing to do with movies and EVERYTHING to do with data storage.
IF a company decided to start putting out software on Blu-ray, then yes we will see Apple and other companies move to making those drives as common as DVD drives are now.
But its likely to never happen, as few packages (outside of games) require so much data to make them of any use, and games dont drive computer sales, word possessors, database programs and the internet do these days.
And since those programs are going the way of digital downloads, as is media INCLUDING high def movies, the likelyhood Blu-ray will be around for long is short.
Face the facts, blu-ray is this ages laserdisk. Cool to have, but for most people irrelevant.
07/24/09
Saying physical media is irrelevant is like saying video killed the radio star--last I checked the radio industry is still alive and well.
07/24/09
07/24/09
(p.s I dunno how well it'll run OSX, but the mini9 seems to do it quite fine and that lacks the 9400m)
07/24/09
There has to be bigger issues unbeknownst to us wee consumers. Licensing?
07/24/09
One of the reasons for Vista's early issues was poor video drivers, and one of the big reasons the video driver interface changed so much was Microsoft's implementation of the protected media path. Unfortunately, the Blu-Ray consortium requires a PMP, or they won't give out the encryption codes required to decrypt Blu-Ray disks.
So Apple is afraid that if they implement a PMP and Blu-Ray playback, then like Microsoft they'll have to deal with terrible video drivers for a year or so. Given how much they mock Vista, I imagine the mere thought of supporting Blu-Ray playback gives Apple a panic attack.
07/24/09
No, I suspect that blu-ray hasn't made its way into DVDSP because the way they create Blu-Rays currently is with seriously beefy machines and straight-up line code, far more complex than the code for DVDs. It would constitute a major upgrade to DVDSP, so much so that it'll be like creating a whole new product.
Also, licensing is another good guess.
07/24/09
I guess I didn't take into consideration the protected media path. Good call.
@Margatron: I'm a freelancer, and haven't touched an Avid in years.
I can see how they'd have to pretty much rewrite DVDSP in order to make it work with Blu-Ray. I guess coding the discs now is a lot like early Scenarist days. But it's not like Apple hasn't had the time or resources to make it happen.... And it's not like their octo macs aren't 'beefy' enough.
07/24/09
Most of the post-houses I'm in run Avid but I think Apple has taken the overall numbers of productions into account when they say that.
07/24/09
I think you forgot, most houses are bringing Post internal now. And they are not using Avid when they do that.
Im sure you will continue to have work, some people will never not use avid, but in another 10-15 years your work is going to dry to a trickle as people realize its not the same story anymore and can be much cheaper to bring post internal than to farm it out anymore.
07/24/09
07/24/09
11/24/08
but to be fair Greenwich High is more of a normal school than one would expect. A high percentage of the students at the private school I work at (in NY) live in Greenwich.
11/24/08
I'm sure Rye Brook wasn't disappointed that I'm gone
six figure salary? HA
Own a house? HAHA
Portfolio? you get the picture...
Greenwich Ave is a beautiful place to live though.
11/24/08
I have been a devoted Windows user all my life. I am seriously considering pursuing my dream of switching over to your fine Apple products. I have come to appreciate them over the years every time I get a chance to borrow a friends iBook or MacBook Pro. As you know your products are offered to students and teachers with an educational discount. Sadly I am neither and in this current harsh financial climate I fear I will never be able to realize my dream and sip from the sweet delicious Apple kool-aid.
If you could see it in your cold, black heart to give me a new MacBook Pro I will devote hours and hours of my time each day flooding message boards and blogging about the virtues of being a proud owner of a Mac. I will staunchly defend the honor of you and your company while I educate the unwashed, heathen masses, still clinging to their Microsoft powered products how wonderous and enriched their lives would be if only they switched to Apple.
Thank you.
PS. I can't wait to see what innovating and groundbreaking invention you come out with next!
11/24/08
11/24/08
11/24/08
Quite a few Scrooge McDucks here at Gizmodo today.
11/24/08
Kudos to Apple for seizing an opportunity for some almost free and very positive publicity.
11/24/08
i Love apples. i love puppies. is apple going to make a puppy some day? i sure Hope so. I wouldnt mind a Kitten to. Both are expensive and hard work. ill bet a apple kitten or iCat would be more easier to use and take care of. my mom says when im grown up i can be a centaur for halloween and get a lot of candy. apple should make candy to.
bye bye,
chris, Age 9
PS: OMG PONIES 2 !!!!111
11/24/08
Where are you with this invention Mr. Jones, er Jobs when we need it most?
11/24/08