<![CDATA[Gizmodo: final cut pro]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: final cut pro]]> http://gizmodo.com/tag/finalcutpro http://gizmodo.com/tag/finalcutpro <![CDATA[Apple Finally Acknowledges Blu-Ray Exists]]> Apple has finally acknowledged that Blu-ray exists. Sadly—or fortunately—not with a brand new iMac 30, but with the "Create Blu-ray" option in the new Final Cut Pro. Oh poop. [Thanks Frank]

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<![CDATA[Student Writes to Steve Jobs, Gets Free Final Cut Studio 2]]>

Sometimes Xmas comes earlier and when you less expect it: A Greenwich High School student wrote a letter directly to Mr. Jobs himself asking politely for an student discount on Final Cut Studio 2. Two weeks later, he got way more than he wanted, shipped directly from Cupertino.

The student, a long-time Gizmodo reader and tipster—who is not John Mayer—told me today the story, which is one of those cool little IT tales that makes you smile and want to hug Steve Jobs and two hundred kittens at the same time. Cotton candy and chocolate kittens. Or maybe just hug Steve and eat the kittens. Here's his original mail:

And here's Apple's reply, straight from Richard Townhill, Director, Pro Video Product Marketing.

For sure, a high school student with an 8-core Mac Pro doesn't look in need for a free copy of FCS2, but hey, up high for His Steveness and his generosity fostering future generations of Woody Allens and Martin Scorseses. [Thank you, tipster]

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<![CDATA[Apple's Final Cut Pro User Group Will Have Something *Super Secret* at Macworld]]> AppleInsider reports that there will be something "super secret" unveiled at a January 16 Final Cut Pro group, held a day after Steve Jobs' January 15 Macworld keynote. What it is is unknown (obviously, because it's a secret), but will probably not be the next version of Final Cut Studio. It could be an updated Mac Pro with improved processors/memory/specs/whatever, but it's unlikely that it's going to be anything for the consumer audience. So unless you're waiting for an update to the high end Macs or some sort of Final Cut software feature update, you won't have much to look forward to. [Apple Insider]

Update: Crunchgear says the secret's out, and it's going to be integrated Redcode inside Final Cut Studio. This means there will be native Red support, editing that 4k video image at a lower resolution so you won't have to tax your box looking at 4k pixels whenever you're editing. [Crunchgear]

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<![CDATA[Apple Store is Back, Now with Final Cut Studio 2]]> The Apple store has come back online (as expected I guess) with a new goodie!

Final Cut Studio 2

Existing users upgrade for $499, new for $1,299.00

The Studio suite includes Final Cut 6, Motion 3, Soundtrack Pro 2, Color (new), Compressor 3, DVD Studio Pro 4 and Livetype (the latter two of which were, of note, the only elements of the existing software suite remaining unchanged).

Ships in May.

Product Page [apple]

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<![CDATA[Final Cut Pro is Now a Format Ho]]> Apple introduced Open Format for Final Cut Pro, allowing you to mix different formats on the timeline. They say "it just works," and from the demo, looks like all kinds of formats can nicely live together on the same editing timeline, where they had to be transcoded to work together before.

Then Apple showed some uncompressed 1080p footage with other resolutions and frame rates, all edited together in real time. Nice.

They then showed us a side-by-side comparison of ProRes and uncompressed HD, and it was hard to tell the difference between the two. Then the kicker? The ProRes footage was 10th-generation. Impressive.

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<![CDATA[Adobe Video Post Suite for Mac Announced]]> Adobe announced its Production Studio software is on its way for the Mac, returning the respectable Adobe Premiere Pro nonlinear editing software back to the Mac whence it came. Also newly available on the Mac will be DVD authoring software Adobe Encore and the new Adobe Soundbooth, which makes audio production more palatable for video jockeys.

The biggest story here is editing software Premiere Pro's return to the Mac, where it was practically pushed out of the market by Apple's wildly popular Final Cut Pro three years ago. Premiere Pro has since been beefed up considerably, and enjoys the huge advantage of smooth interoperability with other Adobe applications such as Photoshop, Illustrator and the powerful compositing tool, After Effects. Expect to see the new Windows and Mac versions by mid-year.

Take a look at these screen shots:

ppro_big1.jpg
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Premiere Pro is the best editing software on the planet, and this sets up a battle royale between Apple and Adobe, the two video content creation industry titans. This will be fun to watch.

Adobe Annouces Mac Production Studio (Big Screen Shots) [Digital Video Editing]
Adobe Production Studio To Be Available for Both Mac and Windows [Adobe]

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<![CDATA[Matrox Ships MXO for Mac Video Editing]]> Matrox just shipped MXO, a handy little box for Mac users who edit professional-level video. Connected to the Mac's secondary DVI port and also hooked up to USB 2.0, this portable unit converts that computer video into TV video, allowing the signal to be recorded easily in real time. It can also be output to a variety of formats such as component, composite, S-Video, and even SDI, in both high definition and standard definition.

MXO is capable of some counterintuitive feats as well, such as extracting 8 channels of SDI embedded audio with stereo audio monitoring from the secondary DVI port on a Mac. Another advantage is that it's compatible with most Macs including laptops, iMacs and G5 desktops. Final Cut Pro video editors on the Mac will love this thing.

The best part of MXO is, until now, Mac users couldn't get an accurate view of what would actually be seen on a television screen when watching their productions in full-screen view on a computer display. Now they can get that full 1080i effect, using this $995 box. I've seen this baby, and it's fo' real.

Product Page [Matrox]

First Look [Creative Mac]

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