Flip's new companion hardware to their pocket camcorders is a logical extension of the Flip brand. It brings Flip-taken videos (and nothing else) to a TV, and while some may find its simplicity refreshing, others will find it limiting.

While we were distracted by the Apple TV 3.0 update, there's been a new gadget waiting in FCC documents. Something called the FlipShareTV which is apparently intended as a companion to Cisco's popular Flip video recording devices.