This Documentary Uses Science to See Who Loves the Hardest

Six adults (and one kid), one fMRI machine, five minutes to love someone (or something) as hard as possible. In The Love Competition, a short documentary first featured in McSweeney’s Wholphin #15, filmmaker Brent Hoff and Stanford University neuroscientists try to see which type of love makes the brain most active. »6/19/15 1:01pm6/19/15 1:01pm


Scientists Used a Hitchcock Thriller to Measure Patients' Consciousness

Alfred Hitchcock, our master of suspense, was incredibly good at manipulating his audience—a fact that has now come in handy for neuroscientists. When they screened a Hitchcock thriller for volunteers in a brain scanner, they found that brain activity of a man who has been in a vegetative state for 16 years was… »9/15/14 5:20pm9/15/14 5:20pm