It must be puzzling, working for a perfume company and trying to figure out how to market it to internet users. Brazilian company Kaiak found the most amazing solution to show people just how good (I'm presuming) their cologne is.
Justin Timberlake's "Play" cologne (rhymes with "alone," remember) for Givenchy tries to emulate handheld gadgets with Play/Rewind/Forward touch buttons, but it's all a trick. You can never rewind to that less-smelly, less-desperate time before you bought this stuff.
Does radiation have a smell? Mobiado, the professional/luxury phone maker has partnered with Bissol to introduce a fragrance that's targeted toward the luxury mobile phone user. As far as we know, mobile phone users don't smell any different than anyone else, nor are their noses more acute.