Fujfilm Stuffs The X-T1 With a Zillion New Features in Firmware Update

The thing about software is that it's...soft. Malleable! You can add neato things to it that make products better. Camera makers usually update a device's firmware with bug fixes and supposed "performance increases." Not so with the upcoming December update to Fujfilm's X-T1 mirrorless camera. It's replete with fancy… » 11/20/14 9:07am 11/20/14 9:07am

Fuji Instax Mini 90 Hands-on: A Glorious and Weird Instant Film Camera

Instant film cameras in the digital age are nothing new, but no new product has yet captured our hearts like the good ol' Polaroid did back in the day. Can Fujifilm's revamped Instax camera lure people in with the Mini 90 Neo Classic? We clamored for a chance to take this thing for a spin. Here are some initial… » 10/23/13 7:02pm 10/23/13 7:02pm

Fujifilm 23mm f/1.4 Lens: The Street Photographer's New Best Friend

Fuji knows that a lens ecosystem is one of the most important things when choosing a camera to invest in. That's why it's full speed ahead in developing options for its stylish X series of mirrorless cameras. The new 23mm f/1.4 prime lens is yet another piece of quality glass for the stable. » 9/05/13 1:00am 9/05/13 1:00am

Why Apples Don't Taste as Delicious Anymore

Fuji apples were, once upon a time, objectively and irrefutably the most delicious apples you could sink your teeth into—anyone who said otherwise was either a liar or a witch. These days, though, Fuji apples just aren't quite hitting the spot like they used to, and we might never see them reach their former glory… » 8/15/13 1:40pm 8/15/13 1:40pm