Even four years later, Fujifilm’s X-Pro1 interchangeable-lens camera stands on its own in the world of mirrorless shooters. It’s an uncompromising, no-bullshit serious photographer camera for arty types who “want to take their time with it.” What then, will people say about its newly introduced successor, the X-Pro2?
Fujifilm’s covetable line of retro-looking cameras is getting a slim, compact sibling. The X70 looks like just the camera a lot of people have been waiting for.
You don’t buy an instant camera because you care about photo quality. You buy it because you yearn for a simpler, easier time, when photographs were tangible objects, and cameras came in cutesy colors and swallowed film.
Fujifilm has a reputation for making solid retro styled mirrorless cameras, and the latest, the X-T10, takes one of its most popular and high-performance bodies, the X-T1, and scales it down in size and price.
It’s assumed that once CDs killed off audio cassette tapes, the medium became extinct. But believe it or not, magnetic tape is still alive and well when it comes to data storage, mostly because it’s so cheap. And now that IBM has found a way to squeeze 220 terabytes onto a single cartridge, hard drives will still…
With Polaroid out of the picture, Fujifilm has been making moves in recent years to own instant photography—what's left of it anyway—with its Instax line of cameras, printers, and film. Today, it makes a play at a niche of the instant market with a larger format camera that pops out wide photos.
Three years ago, two Fujifilm digital compacts, the X100 and X10, helped spark a new trend in cameras by melding classic, long-retired design with new technology. Amongst the innovations on the fancy X100: A combination LCD and optical viewfinder, which gave you both a taste of the old glass-and-film rangefinder…
Fujifilm has been amongst the most important camera manufacturers pushing the retro-styled camera trend with its X-series bodies, and in the years since first introducing the line, the company has been bringing the tech inside the flashy bodies up to speed with their sharp looks. With the new X-T1, Fujifilm might've…
Fujifilm has just teased its new X-mount camera, thought to be called the X-T1, and it's a retro delight: all manual dials for exposure, shutter speed, and ISO, and a cool old-school body. We can't wait to see it properly.
Fujifilm's X100S is a seriously awesome $1300 fixed-lens camera with professional grade guts in a compact body. It's perfect for a street photography. You know what sucks when you're a street photographer? Shiny silver cameras that make taking candid shots difficult. Which is why I am positively stoked that they're…
While you were busy imitating a real-life GIF of someone continuously stuffing their face with Thanksgiving feast food, Steelcase and Fujifilm were rolling out a few smart new products. Check them out while you languish in the throes of food coma.
Polaroid may be all but dead, but there are still instant film cameras to be enjoyed by the nostalgia-craving public. Fujifilm's latest, the Instax Mini 90 Neo-Classic, is an odd little thing with more options that you're used to from instant film cameras.
Maybe it's no surprise that when Fujifilm's first advanced pocket camera fell flat, they turned to proven designs for the basis of it's second try. I just played with Fuji's new XQ1, and I could believe It wasn't a Canon S120. But just because it's familiar on the outside, doesn't mean it's got the same stuff inside.
Instant film cameras in the digital age are nothing new, but no new product has yet captured our hearts like the good ol' Polaroid did back in the day. Can Fujifilm's revamped Instax camera lure people in with the Mini 90 Neo Classic? We clamored for a chance to take this thing for a spin. Here are some initial…
When Fujifilm announced its beautiful pocket camera, the XF1, last year we were genuinely psyched, which made the camera's disappointing handling even more of a bummer. With the XQ1, Fuji has fixed some of the XF1's annoyances and packed in the same hot image sensor that's on the badass X20. Now we're talking.
Today Fujifilm is formally announcing the X-A1, the small and cheap mirrorless camera that had leaked almost in full a couple of weeks ago, marking the lowest end of Fuji's interchangeable lens cameras.
Alongside their efforts to court enthusiast photographers, Fujifilm wants you to know that they have options for those with shallow pockets. This leaked image of the upcoming X-A1 hints at a mirrorless camera for just that sort of photographer.
Fuji knows that a lens ecosystem is one of the most important things when choosing a camera to invest in. That's why it's full speed ahead in developing options for its stylish X series of mirrorless cameras. The new 23mm f/1.4 prime lens is yet another piece of quality glass for the stable.
If you've ever dreamed of owning a Van Gogh but don't quite have tens of millions of dollars to spend on your obsession, Fujifilm has a more affordable alternative—kind of. Working with the Van Gogh Museum in Amsterdam, the company has developed a 3D scanning and printing process that accurately reproduces the…
Did you know that instant film cameras are still being made? Fujifilm's line of Instax cameras has been trying to weather the digital storm, and it's now releasing a new Instax camera that has a whole lot more style.