I have no idea what Fujifilm is trying to sell me in this creepy Japanese ad for their X10 point and shoot. Maybe the camera has a secret mode that can see inside my head and photograph my chilling nightmares?
A tinier, cheaper X100this is not. Most significantly, the X10's 12-megapixel sensor is a smaller 2/3-inch chip and the lens is zoomy, not an ultrasharp 35mm prime. But that doesn't mean Fuji's not built a damn fine pro point-and-shoot fighter.
Fuji's X100 is amazing. (Hint: review coming soon.) But at $1200, it costs more than an entry-level DSLR. Enter the X10 X50: A rumored $600 follow-up that's stripped down, with a slightly smaller 2/3-inch sensor—more like an LX5 fighter, but still retro and awesome.