Why can't every single digital camera be encased in gorgeous walnut and cherry wood? Probably because it'd be outrageously expensive. Luckily, for those with the means, these custom Japanese Fujifilm X100 coverings are stunning. High tech meets... trees.
The Fuji X100's old-school, Leica-aping aesthetic drives people bonkers with envy. It shouldn't be possible to make people drool over the camera more than they already do. Then Fuji dressed the X100 with a special edition look.
While the subject of Fujifilm's propaganda video is sad (Japanese earthquake delays production of one of the finest cameras ever!), the production qualities of the video are simply hilarious. Anyone would think they were shooting Michael Jackson's last days.
Fujifilm is cashing in on the retro camera/photgraphy craze that's overtaken cameraphones and Facebook over the last year and it's manifested itself in the form of the X100. The 12.3-megapixel camera takes most of its styling cues from the Leica line of shooters, right down to the switch on the front.