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Microsoft HQ Listing Hijacked on Google Maps, Briefly Becomes 'Microsoft Escort Service'
As we become increasingly reliant on location-aware handheld devices, and on GPS or other map-based software services, claiming one's local search business listing on platforms like Google Maps becomes incredibly important. Why? Well, as was the case with Microsoft's Redmond HQ over the weekend, if you neglect to take local search seriously, you can easily have the listing hijacked and replaced with a Microsoft Escort Service, complete with a new URL and a fake "review." Something tells us the software engineers were very happy that day. More »