Naturally, the funniest lightbulb ad ever stars Jeff fucking Goldblum

Kudos to General Electric for hiring actor Jeff Goldblum and directors Tim and Eric to make this hilarious commercial to promote their new LED lightbulbs. I'm a fan of Philips' LEDs but, after this, I will be checking GE again. Because I'm that easy to convince and it's Jeff fucking Goldblum, ok? » 9/30/14 9:39pm 9/30/14 9:39pm

DJ Matthew Dear Sampled Thousands of GE Machines to Make This Banger

DJ Matthew Dear teamed up with General Electric acoustics engineer Andrew Gorton to sample the tones created by the churn of "thousands" of different GE machines, from turbines to medical equipment. The sounds were then chopped up and reassembled into "Drop Science," a frantic, meticulous music experiment. » 8/26/14 10:32am 8/26/14 10:32am

Watch GE Torture-Test Supermaterials in the Most Vicious Ways

The heat of an active volcano. A 5,000 pound weight dropped from above. A sandstorm that lasts ten years. These are just some of the ways GE torture-tests the super-strong materials that go into jet engines, wind turbines, and more. And thanks to the company's fascinating YouTube channel, we get an up-close view of… » 4/22/14 11:56am 4/22/14 11:56am

Inside Quirky's Ambitious Plan to Smarten Up Your Home

When "invention machine" Quirky launched in 2009, it made a name for itself hocking plastic utensils and cord organizers—designed by you, for you. But over the past year, it's made a play to move into turning your home into a Jetsons-worthy utopia. And it's got the means—and brains—to do it. » 10/01/13 12:00pm 10/01/13 12:00pm

How Christmas Tree Lights Evolved from Major to Mild Fire Hazard

Before our Christmas tree lighting needs were taken care of with $25 and a trip to Target, creating the atmosphere meant placing candles—wax towers topped with fire—onto seasonal kindling. Think it's frightening now when your dog tugs a branch? Just imagine your living room bursting into flames for the sake of… » 12/08/11 8:00pm 12/08/11 8:00pm

GE's Battery-Free Sensor is a Breakthrough in RFID Technology

GE's new battery-free sensor could be just the kick in the pants RFID » 10/15/08 3:50pm 10/15/08 3:50pm needs to start living up to its potential. The platform uses a conventional RFID tag coated with a chemically or biologically sensitive film that draws power wirelessly from a handheld reading device. Naturally, eliminating on-board batteries means…

GE-Branded Digital Cameras On the Way to Already-Overcrowded Me-Too…

As if we didn't already have enough digital camera brands, now GE has decided to enter into the fray, licensing its name to the General Imaging Company for a line of digital cameras to be rolled out in three weeks at the Photo Marketing Association (PMA, March 8-11) convention in Las Vegas. That's right, GE, the… » 2/14/07 8:01am 2/14/07 8:01am

General Electric Vapor Tracer: An Electronic Bloodhound for Busting…

This, my friend, is the Vapor Tracer, a device being used in the drug wars to sniff out narcotics. Its nose is a mass spectrometry sensor, which finds little bags of cocaine in your ass by detecting the "mass-to-charge ratio of ions". Yeah, neither do we. Anyhow, it's the coolest of all the hardware in this… » 8/10/06 7:41am 8/10/06 7:41am