This Captain America-Style Shield Makes Wind Turbines More Powerful

The larger you can build a wind turbine, the more power it can generate. But you can only build them so large before they’re impossible to transport across the country. So GE’s engineers have found a better way to improve their efficiency: a giant 20,000 pound dome strapped to the front of the blades. »6/08/15 9:34am6/08/15 9:34am


The Massive Proving Ground Where Extraordinary New Trains Are Tested

General Electric’s development team just completed a year of field-testing for the new Evolution Series Tier 4 locomotive. Some of the tests took place at the Federal Railroad Administration’s high-altitude testing circuit near Pueblo, Colorado at an elevation of 5,000 feet. These photographs capture the train’s… »4/16/15 8:00pm4/16/15 8:00pm

Naturally, the funniest lightbulb ad ever stars Jeff fucking Goldblum

Kudos to General Electric for hiring actor Jeff Goldblum and directors Tim and Eric to make this hilarious commercial to promote their new LED lightbulbs. I'm a fan of Philips' LEDs but, after this, I will be checking GE again. Because I'm that easy to convince and it's Jeff fucking Goldblum, ok? »9/30/14 9:39pm9/30/14 9:39pm

DJ Matthew Dear Sampled Thousands of GE Machines to Make This Banger

DJ Matthew Dear teamed up with General Electric acoustics engineer Andrew Gorton to sample the tones created by the churn of "thousands" of different GE machines, from turbines to medical equipment. The sounds were then chopped up and reassembled into "Drop Science," a frantic, meticulous music experiment. »8/26/14 10:32am8/26/14 10:32am

Watch GE Torture-Test Supermaterials in the Most Vicious Ways

The heat of an active volcano. A 5,000 pound weight dropped from above. A sandstorm that lasts ten years. These are just some of the ways GE torture-tests the super-strong materials that go into jet engines, wind turbines, and more. And thanks to the company's fascinating YouTube channel, we get an up-close view of… »4/22/14 11:56am4/22/14 11:56am

How Christmas Tree Lights Evolved from Major to Mild Fire Hazard

Before our Christmas tree lighting needs were taken care of with $25 and a trip to Target, creating the atmosphere meant placing candles—wax towers topped with fire—onto seasonal kindling. Think it's frightening now when your dog tugs a branch? Just imagine your living room bursting into flames for the sake of… »12/08/11 8:00pm12/08/11 8:00pm