Exclusive: Confessions from the Most Corrupt Apple Store in America (Updated)

"The saying goes: Don't fuck with the person that serves your food," a former Apple Genius tells me over IM. "Don't fuck with the person who repairs your computer." He—we'll call him Ronald—spent six years as a member of Apple's Genius squad in a busy Southwestern store. It was a model store: shiny as the best of… » 8/21/12 1:20pm 8/21/12 1:20pm

Apple Will Charge $500 for Geniuses to Visit Businesses and Fix Their IT Issues

Aimed at small businesses, Apple's Joint Venture will cost $499 for five users annually, with additional users being tacked on for $99 each. The (likely) tax-deductible cost will save hapless office managers from schlepping into Apple stores and waiting for Geniuses there, and with any luck strike the foolish IT guy… » 3/01/11 3:20am 3/01/11 3:20am

Apple Store Geniuses Might Actually Be Dunces

You've probably wondered what it takes to become a Genius at an Apple Store. I mean, they're called Geniuses, and it's Apple, and they only deal with Apple products, so they know them to the core, right? Well, in at least one Apple Store, not so much. MacBlogz's Aviv went through the whole process of applying, which … » 9/26/08 9:30pm 9/26/08 9:30pm

Apple Release 3 More Mac Ads Pimping Geniuses, Dissing Vista (Go Figure)

For those watching Heroes » 5/08/07 3:20pm 5/08/07 3:20pm last night (like me), you may have seen a new Mac versus PC ad. In addition to that one, there are a couple others bringing the grand total of Mac versus PC ads to 24. Yes, there are twenty-freaking-four of these ads already and honestly they are getting a little dull. The three this week…