Exclusive: Confessions from the Most Corrupt Apple Store in America (Updated)

"The saying goes: Don't fuck with the person that serves your food," a former Apple Genius tells me over IM. "Don't fuck with the person who repairs your computer." He—we'll call him Ronald—spent six years as a member of Apple's Genius squad in a busy Southwestern store. It was a model store: shiny as the best of… »8/21/12 1:20pm8/21/12 1:20pm

Apple Will Charge $500 for Geniuses to Visit Businesses and Fix Their IT Issues

Aimed at small businesses, Apple's Joint Venture will cost $499 for five users annually, with additional users being tacked on for $99 each. The (likely) tax-deductible cost will save hapless office managers from schlepping into Apple stores and waiting for Geniuses there, and with any luck strike the foolish IT guy… »3/01/11 3:20am3/01/11 3:20am

Apple Release 3 More Mac Ads Pimping Geniuses, Dissing Vista (Go Figure)

For those watching Heroes »5/08/07 3:20pm5/08/07 3:20pm last night (like me), you may have seen a new Mac versus PC ad. In addition to that one, there are a couple others bringing the grand total of Mac versus PC ads to 24. Yes, there are twenty-freaking-four of these ads already and honestly they are getting a little dull. The three this week…