Gillette just pulled back the curtain on its latest innovation, and guess what: It's not more blades. It's actually a new type of handle that swivels, inspired by men making funny faces when they shave. Gillette says this so-called FlexBall Technology is "shaving rebuilt." I'm not convinced.
Gillette took a step away from the "plaster ads on every surface in the civilized world" school of marketing to do something pretty cool. They rounded up a few doctors of electron microscopy and had them stick a whole ad on a strand of hair.
Three blades! Triple the effectiveness! And then Schick would come out with their Quattro Guillotine and then Gillette would up the ante to five and then it'd keep going until there would be no more heads to chop off... [Wulffmorgenthaler]
The Braun BodyCruzer is a full body groomer, an water-proof electrical trimmer with a Gillette's Fusion razor built-in for all-purpose shaving. I will keep my manly latino chest intact, thank you very much. [Uncrate]
OK, someone explain this to me: the new Gillette Fusion Chrome Collection Power Razor is a shaving implement with your standard retarded amount of blades, vibrating function and…a flashlight built in? But why? Who shaves in the dark? I'd say terrorists living in caves, but they clearly don't shave, so that's not it.…
In our first hairless wonderland feature, we took a look at how you could rid your entire body of hair using three simple gadgets. The Mangroomer, the Flowbee and the Philips Bodygroom allow you to make sure your back, head and crotchular regions are free of any unslightly plumage. But what about the most important…
The new Gillette Fusion razor is now available in stores and it seems users are just excited as hell to pay for a product they probably have absolutely no need for. Here's Greg from Texas, a live one, explaining how he went out and bought that baby right when it hit the shelves.
From Rain Man to Spider-Man:
A Tale of Two Products
In this week's review roundup: The Gillette Fusion five blade razor, and Nokia 6682 smartphone
Let's consider the following events: Gillette has created a razor with 5 blades and we discover a blog dedicated to shavers and shaving. Both of these items are unusual, at best, but the conjunction of both of these at the same time is like watching a solar eclipse—if I didn't have two millennia of scientific learning…