Google OnePass Newspaper & Mag Subscriptions Are Publisher-Friendly, But Are They User-Friendly?matt buchanan2/16/11 1:05pmEditPromoteGo to permalink Apple launched its subscription service for reals yesterday. So Google's launching theirs today. It's called OnePass. It sounds pretty good: The idea is one login for subscribing to all of your favorite publications that are viewable anywhere (web, phone, tablet). Just like Apple's, but in more places.