Google's Logo Killed Serifs Because Serifs Had It Coming

Google debuted a serif-free logo today—the first real change to its logo since 1999. And although it’s much prettier than the 16-year-old wordmark, the company claimed it was more about functionality than looks: The Google logo has become more and more problematic throughout its existence, and it had everything to do… »9/01/15 6:15pm9/01/15 6:15pm