How Businessweek Is Reinventing the Magazine Cover

Chances are a Bloomberg Businessweek cover has stopped you in your tracks at some point: Maybe it was the brilliant cat hurricane GIF, or airplanes humping mid-air, or the most anti-Apple typography ever slapped over Tim Cook's face. But behind the provocative graphic design is a smart strategy that's changing the way… » 11/06/14 10:12am 11/06/14 10:12am

Why MIT Media Lab Scrapped Its Old Logo After Just Three Years

Back in 2011, Gizmodo reported on MIT Media Lab's cool new logo: A self-generating algorithm that gave each and every team and employee within the organization their own unique logo. This month, the lab revealed a new identity, doing away with the old version after an extraordinarily short run. And they had a very… » 10/29/14 12:37pm 10/29/14 12:37pm

12 Awesome Star Wars Posters, From Collector's Items to Concept Art

The franchise needs no introduction now, but a long time ago in this very galaxy, even Star Wars had to entice an audience into the theater. A new book called Star Wars Art: Posters collects some of the most iconic—and stylistically diverse—broadsides from A New Hope through Revenge of the Sith, plus a bit of Clone… » 10/14/14 9:20am 10/14/14 9:20am

Norway's New Currency Design Is Perfectly Pixelated High-Concept Art

With last week's news that Oslo had pulled out of the 2022 Winter Olympics, I got really sad—mostly that we wouldn't see the beautiful identity from the architects at Snøhetta brought to life. But here's a consolation: Snøhetta won a competition to redesign Norway's currency. And the pixelated landscapes they designed… » 10/08/14 1:47pm 10/08/14 1:47pm

The Loud, Messy, XTREME Graphic Design of the 90s

Today we learned that popular 1990s soda/xtreme sports pump-up drink Surge is back: Amazon will now deliver a 12-pack to your house for $14. If you hadn't thought about Surge since the late 1990s, it was probably a trip to see that distinctive green can again. And it brought up a question: Who designed this little gem… » 9/15/14 4:16pm 9/15/14 4:16pm

Amazon Redesigns Its Login Page For the First Time In Decades

Amazon has built its brand around consistency—it rarely follows popular user interface trends, and its design mission has always been ruthless pragmatism. But now, for the first time in many, many years, it's given its login page an overhaul. It's the end of an era, and it could signal broader, site-wide changes. » 8/29/14 11:50am 8/29/14 11:50am

A Guide to the Golden Age of Corporate Logo Design

NASA. Audi. ABC. Lufthansa. The MTA. Beginning in the 1960s, some of the world's best-known corporate entities were immortalized thanks to the work a group of graphic designers who were responsible for introducing to the notion of "branding." And now, there's an anthology that collects them all in one place. » 8/25/14 6:15pm 8/25/14 6:15pm

Remembering the Designer Who Made Our Cities More Colorful

The graphic designer Deborah Sussman died at the age of 83 this week, leaving behind a technicolor legacy. She was perhaps most famous for designing the graphics and signage for the 1984 Summer Olympics, which transformed Los Angeles into a dazzling playground of magenta and teal. But Sussman also left her mark on… » 8/22/14 9:57am 8/22/14 9:57am

How This Designer Tracks Every Single Aspect of His Life

Since 2005, designer Nicholas Felton has been documenting his daily activities—meals eaten, miles traveled, people met—and publishing the results in the form of an annual report. He even built an app, Daytum, to help other people track their every moves. In this video, Felton shares how and why he lives a quantified… » 8/19/14 3:00pm 8/19/14 3:00pm

The Simple Reason We Like Buying Food In Clear Packaging

Back in the olden days, most food packaging was thick and opaque—all the better to keep out elements like light and moisture which could potentially spoil our Funyuns. Now Americans are gravitating towards packaging that lets us actually see the food we're buying. And it makes sense why this trend is gaining momentum… » 8/14/14 12:44pm 8/14/14 12:44pm

The New Branding For Rio 2016 Looks Like a Very Friendly Amoeba

Hundreds of thousands of people attend the Olympics, and millions more watch them. So there's a lot riding on the way a city presents them, from advertising to stadiums. Rio just revealed what its 2016 Games will look like, and they've done a great job—not just because no enterprising internet perv has compared it to… » 8/06/14 12:37pm 8/06/14 12:37pm

Inside the Radical Redesign of the Country's Largest Retailer: USPS

With more than 30,000 locations operating today, the United States Postal Service is still the largest retail network in the US. It's also an embattled institution that's struggling to stay afloat. That's why last year, it enlisted a small design studio to overhaul its look completely. Here's what they came up with. » 7/31/14 3:30pm 7/31/14 3:30pm

Posters of Famous Patents Put Other People's Great Ideas On Your Wall

The design process is a many splendored thing full of trial and error, prototypes and practice runs. When your genius is ready to make its debut, filing a patent is a bureaucratic way to project your concept from idea-stealers—but it turns out the diagrammatical drawings are artworks in themselves. » 7/28/14 5:57pm 7/28/14 5:57pm

Watch the 1969 Pitch That Convinced AT&T To Adopt Its Iconic Logo

In the late 1960s, the telecommunications revolution was in full swing. Yet the logo of its biggest innovator, AT&T, had remained the same for 80 years. It was time for a complete brand overhaul, so AT&T tapped legendary graphic designer Saul Bass to do it. After working on a new logo for one year—one year!—this is… » 7/28/14 3:15pm 7/28/14 3:15pm