The Loud, Messy, XTREME Graphic Design of the 90s

Today we learned that popular 1990s soda/xtreme sports pump-up drink Surge is back: Amazon will now deliver a 12-pack to your house for $14. If you hadn't thought about Surge since the late 1990s, it was probably a trip to see that distinctive green can again. And it brought up a question: Who designed this little gem… » 9/15/14 4:16pm 9/15/14 4:16pm

Amazon Redesigns Its Login Page For the First Time In Decades

Amazon has built its brand around consistency—it rarely follows popular user interface trends, and its design mission has always been ruthless pragmatism. But now, for the first time in many, many years, it's given its login page an overhaul. It's the end of an era, and it could signal broader, site-wide changes. » 8/29/14 11:50am 8/29/14 11:50am

A Guide to the Golden Age of Corporate Logo Design

NASA. Audi. ABC. Lufthansa. The MTA. Beginning in the 1960s, some of the world's best-known corporate entities were immortalized thanks to the work a group of graphic designers who were responsible for introducing to the notion of "branding." And now, there's an anthology that collects them all in one place. » 8/25/14 5:15pm 8/25/14 5:15pm

Remembering the Designer Who Made Our Cities More Colorful

The graphic designer Deborah Sussman died at the age of 83 this week, leaving behind a technicolor legacy. She was perhaps most famous for designing the graphics and signage for the 1984 Summer Olympics, which transformed Los Angeles into a dazzling playground of magenta and teal. But Sussman also left her mark on… » 8/22/14 9:57am 8/22/14 9:57am

How This Designer Tracks Every Single Aspect of His Life

Since 2005, designer Nicholas Felton has been documenting his daily activities—meals eaten, miles traveled, people met—and publishing the results in the form of an annual report. He even built an app, Daytum, to help other people track their every moves. In this video, Felton shares how and why he lives a quantified… » 8/19/14 3:00pm 8/19/14 3:00pm

The Simple Reason We Like Buying Food In Clear Packaging

Back in the olden days, most food packaging was thick and opaque—all the better to keep out elements like light and moisture which could potentially spoil our Funyuns. Now Americans are gravitating towards packaging that lets us actually see the food we're buying. And it makes sense why this trend is gaining momentum… » 8/14/14 12:44pm 8/14/14 12:44pm

The New Branding For Rio 2016 Looks Like a Very Friendly Amoeba

Hundreds of thousands of people attend the Olympics, and millions more watch them. So there's a lot riding on the way a city presents them, from advertising to stadiums. Rio just revealed what its 2016 Games will look like, and they've done a great job—not just because no enterprising internet perv has compared it to… » 8/06/14 12:37pm 8/06/14 12:37pm

Inside the Radical Redesign of the Country's Largest Retailer: USPS

With more than 30,000 locations operating today, the United States Postal Service is still the largest retail network in the US. It's also an embattled institution that's struggling to stay afloat. That's why last year, it enlisted a small design studio to overhaul its look completely. Here's what they came up with. » 7/31/14 3:30pm 7/31/14 3:30pm

Posters of Famous Patents Put Other People's Great Ideas On Your Wall

The design process is a many splendored thing full of trial and error, prototypes and practice runs. When your genius is ready to make its debut, filing a patent is a bureaucratic way to project your concept from idea-stealers—but it turns out the diagrammatical drawings are artworks in themselves. » 7/28/14 5:57pm 7/28/14 5:57pm

Watch the 1969 Pitch That Convinced AT&T To Adopt Its Iconic Logo

In the late 1960s, the telecommunications revolution was in full swing. Yet the logo of its biggest innovator, AT&T, had remained the same for 80 years. It was time for a complete brand overhaul, so AT&T tapped legendary graphic designer Saul Bass to do it. After working on a new logo for one year—one year!—this is… » 7/28/14 3:15pm 7/28/14 3:15pm

The Penis Propaganda That Warned WWII-Era Soldiers of Venereal Disease

During World War II, a foe far more insidious than the aggressive Axis powers was felling our boys fighting overseas. Venereal disease had always been a huge problem for American troops, but in 1942 the government got serious about schooling soldiers to be more conscientious with their erections. Protect Yourself is… » 7/25/14 5:45pm 7/25/14 5:45pm

Here's an Illustrated Guide to the World's Worst Computer Viruses

To the average layperson (read: me), computer viruses are strings of text that crawl through your computer like so many worms after you open that email from your friend's grandma. They're intangible. Which is why seeing how 24 top designers illustrated the most famous viruses is so much fun. » 7/17/14 1:00pm 7/17/14 1:00pm

The Story Behind the Universal Icons That Came Long Before Emoji

Before the twin girls dancing, the smiling moon, the steaming pile of poo, there was a whole other visual language we used to help guide us through the world. Before emoji, there was isotype, the influential pictorial language invented in the 1920s. And it continues to influence our lives today. » 6/19/14 2:20pm 6/19/14 2:20pm

Why the Same Three Typefaces Are Used In Almost Every Airport

Wayfinding signage is an invisible network draped upon our public places. And that network has to work especially hard in airports when we're lost, hungry, and exhausted. Especially when helping us navigate in jetlagged states using strange languages, good wayfinding means sticking to clear, legible typefaces. So how… » 6/12/14 4:20pm 6/12/14 4:20pm