Microsoft's New Vista Ads Don't Work; Other Companies' "We Suck" Ads Did

Microsoft's bait-and-switch campaign for Vista, the "Mojave Experiment," is baffling. I was dumbstruck when I first saw it earlier this week, and I continue to be dumbstruck. Why base a campaign around the core assumption that everyone thinks your product sucks, and that people who have felt wronged by Vista are ignorant … » 8/01/08 11:00am 8/01/08 11:00am

Mob Takes Over Office Lighting To Transform Tower Into Giant Frosty…

Sure it's an ad, but taking over your office building's lighting system en masse with an army of thirsty friends as an homage to every Irishman's favorite stout is a pretty refreshing dream while you're pinned inside your cubicle. Now if we could just do this with a massive INSTEON installation-then we'd be set. Check… » 7/31/08 12:20pm 7/31/08 12:20pm

Hitachi Drops Acid, Explains Terabyte Hard Drives In Crazy Cartoon

It's always great when companies break out of their stodgy PR molds and just go for it—remember those fantastic tokusatsu Norton Fighter ads? Here we have Hitachi, no strangers to the out-of-the-box viral video, ushering us all into the "Tera Era," a magical wonderland of smiling flowers, talking bytes, hard disk… » 7/22/08 11:20am 7/22/08 11:20am