@KingBananaHammock_GitEmSteveDa...: The food...or the gun? A friend of mine is teaching in Japan, and some Canadian coworker of his is fully convinced that everyone in the US owns at least one gun. I guess what he doesn't realize is that the reason we have the world's ten best-funded militaries rolled into one is so we don't have to worry about any major wars being waged on our own soil.
There was a very Larry David-esque feel about the one where they were living with that family. I wanted to curse at the TV, but I couldn't help but be amused, even if there was practically nothing that was at all relevant to Microsoft other than Bill Gates.
But the reason that Mac ads work better is because they're direct. Regardless of how much it makes your bullshit meters spike, there's something to be said about a direct "They suck we rule" message, no matter how douchey.
That said, I'm tired of Mac ads. I was tired of them since they were going on about the Many Versions of Vista. They included Starter edition, which was quite blatantly disingenuous. That is all.
@Kaiser-Machead: For years, Mac ads were indirect, and barely addressed their own products, let alone their competitors. "Think Different." Huh? Apple's recent (or yeah, not so recent anymore) move to directly compare itself to MS marked a shift from their traditional amorphous abstractions that sold the lifestyle rather than the products.
Because their I'm A PC/I'm a Mac campaign has been so successful for them, it continues, but I share your saturation point and wonder when everyone else will be sufficiently saturated so Apple will have to do something new.
But because it's an ad, I guess the standard is efficacy over entertainment value. The Sienfeld MS ads were entertaining but sold 0 computers. The I'm A Mac/PC ads are no longer entertaining (with the exception of the X-Mas versions), but as long as they sell computers, they live to bitch-slap another day, like Mothra.
Who were the subjects of the study in the NYT article? The sample of Gizmodo readers here seem to have overwhelmingly positive feedback, myself included.
Great article - except for the part that doesn't mention that Microsoft has multiple lines of ads and that the Seinfeld/Gates were just one of them. For example, Microsoft has a brand ad line that it runs during Sunday morning news programs that gets refreshed every so often (the line with the CEO of Quiksilver).
The fact that it doesn't compare Microsoft's ads to SAP's ads shows that the author doesn't really understand who Microsoft is really competing against.
Wow, I thought they were amusing at least. Quirky. I think the mac commercials (the ones just bashing microsoft while being all high & mighty) hurt the name of mac in my eyes.
@commentotron: It's not the laptops that will help solve the problem it's the power they will get from the knowledge they will receive by using the laptops and accessing the internet and the world. Maybe if Suzie knew how to use a computer and get some typing skills, take some online classes she could find a job. Tell me you haven't use the internet to find answers no one else knew. These children will be able to access news, weather for farming, even be able to order the things they need learn and live. We don't need to feed these people, they need to learn how to feed themselves and giving them the tools to so is better then just giving them rations and shoes.
Exotic locales, high production values, this thing, and all their other advertising, could not have been cheap... here's an idea, how about putting the money they spent on this towards, you know, actually shipping the damn things.
03/31/09
03/31/09
03/27/09
We're gonna need some coffee here.
03/27/09
Yeah, I know it's not FROM America, but sometimes I like beating people to the punch. While I'm at it: [thisiswhyyourefat.com]
03/27/09
Bacon donuts. WTF...BACON DONUTS!
03/27/09
03/27/09
03/27/09
The food...or the gun? A friend of mine is teaching in Japan, and some Canadian coworker of his is fully convinced that everyone in the US owns at least one gun. I guess what he doesn't realize is that the reason we have the world's ten best-funded militaries rolled into one is so we don't have to worry about any major wars being waged on our own soil.
03/27/09
03/27/09
02/04/09
But the reason that Mac ads work better is because they're direct. Regardless of how much it makes your bullshit meters spike, there's something to be said about a direct "They suck we rule" message, no matter how douchey.
That said, I'm tired of Mac ads. I was tired of them since they were going on about the Many Versions of Vista. They included Starter edition, which was quite blatantly disingenuous. That is all.
02/04/09
Because their I'm A PC/I'm a Mac campaign has been so successful for them, it continues, but I share your saturation point and wonder when everyone else will be sufficiently saturated so Apple will have to do something new.
But because it's an ad, I guess the standard is efficacy over entertainment value. The Sienfeld MS ads were entertaining but sold 0 computers. The I'm A Mac/PC ads are no longer entertaining (with the exception of the X-Mas versions), but as long as they sell computers, they live to bitch-slap another day, like Mothra.
02/04/09
02/04/09
02/04/09
The fact that it doesn't compare Microsoft's ads to SAP's ads shows that the author doesn't really understand who Microsoft is really competing against.
02/04/09
I am all about humility and dislike gloating.
02/04/09
In an industry that is built entirely around trying to make people think your product is better than your competition?
My favorite ads are the ones that actually make you laugh, think or are so entertaining/interesting that you forget it's even an advertisement.
01/20/09
Staffer: "Sir, that doesn't sound like something you would say.."
Barack: "Damn, you're right! It must be all this advertising!"
Staffer: "I have to go now."
Barack (to self): "This would not have happened to Bush ::sadclown::."
01/20/09
12/16/08
If only little suzie had a laptop she'd not have to get pimped out!
12/16/08
12/16/08
12/16/08
12/16/08
12/16/08