Gizmodo
Letter from a Moto Insider: How Stupid Execs Ran Moto Into the Ground
Geoffrey Frost was Motorola's Chief Marketing Officer, and the RAZR was his baby. Last month, we got a letter from his former personal adviser, Numair Faraz, written to current Motorola CEO Greg Brown about how a cabal of inept, out-of-touch executives more worried about their golf score than the company drove once mighty Moto into the ground. It got lost in our bloated inbox, but with Moto splitting up today, Engadget reminded us we had it. For anyone wondering what the hell happened to Moto, with its endless string of RAZR knockoffs and crappy handsets, it's a must-read: I've always considered it Motorola's dirty little secret that the strategy for their entire profit machine was run by the company's CMO—not the rest of the company's executives, who are as inept now as they have ever been. Many close to Geoffrey believed Ed Zander worked him to death, putting the pressure of the fate of the company in his hands.That's just a touch. More »
3:15 PM on Wed Mar 26 2008
By matt buchanan
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80 comments
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