The Psychology of a Fanboy: Why You Keep Buying the Same Stuff

None of us want to admit it, but chances are we're all fanboys of something. Whether it's a particular brand of software, gadget, or anything else, we often rally behind companies and ideologies without even realizing it. Here's why we become fanboys and how to prevent it from happening to you. » 9/12/13 4:35pm 9/12/13 4:35pm

How to Break Your Daily Caffeine Habit and Use Coffee Strategically

Caffeine seems so simple, even if you're a veteran user. You drink it, you get amped up for a short period, and you inevitably come down a bit when it wears off—or so you think. But caffeine is a more subtle substance than we give it credit for. Knowing how it works on your body and brain, and how it is most… » 8/15/11 10:00am 8/15/11 10:00am