The sky is blue, water is wet, and the digital world is oriented landscape. But almost 30 years ago, that last truth wasn't exactly self-evident. Back then, Apple and others were experimenting with vertically-oriented computers. And it made more sense than you might think.
Hartmut Esslinger's Frog Design made WEGA/Sony's electronics fetish items, and then designed the "Snow White" language the Mac used. He's a design legend and an author. Here he tells us about the challenges of designing, then and now.