America Voted and Pierre, South Dakota, Is Monopoly's New Boardwalk

To help celebrate Monopoly's 80th birthday, Hasbro invited fans of the game in the U.S., and all over the world, to vote and choose their favorite cities to be included as property spaces on the new Monopoly Here & Now versions of the game. Some four million people voted, and for the U.S. version of the game, Pierre,… » 3/19/15 11:14am 3/19/15 11:14am

G.I. Joe Finally Meets Transformers With This Cobra Rattler Decepticon

Despite severe differences in scale, G.I. Joe and the Transformers have been fighting side-by-side in kids' bedrooms for decades now. They've even crossed paths in a handful of comic book series, but for the first time we've got our first official G.I. Joe-branded Transformers toy from Hasbro. » 3/06/15 2:23pm 3/06/15 2:23pm

10 Popular Toys From the '80s That Are Back

The '80s were arguably one of the greatest decades in history to be a kid with an allowance burning a hole in your pocket, and a free afternoon to spend at a toy store. And decades later, toy companies have realized that all those kids buying the wonderful toys from the '80s are all grown up now with plenty of… » 2/25/15 4:00pm 2/25/15 4:00pm

Giant Hulkbuster Hands Are the Start of an Awesome Halloween Costume

Good has evil, hot has cold, yin has yang, and now the Hulk has the Iron Man Hulkbuster armor to balance him out. And while Hasbro has sold giant foam green Hulk hands for years now, we're finally getting a pair of equally intimidating faux Hulkbuster gauntlets that lets kids smash everything in their path, but in the… » 2/20/15 10:00am 2/20/15 10:00am

Skip-It and Twister Now Work With a Kid-Friendly Fitness Tracker

Remember Skip-It, the toy kids shackled and spun around their ankles in an attempt to rack up the high score on its built-in counter? It's back, and now packing some legitimate technology in the form of a kid-friendly wearable fitness tracker that remembers their high score, as well as other fitness-related metrics. » 2/20/15 12:55pm 2/20/15 12:55pm

The Best Stuff At Toy Fair 2015

Once a year, toy companies from all over the world converge on New York to reveal what everyone will be fighting to buy their kids—or themselves—when the holidays roll around again. And once again we grabbed our cameras, put ourselves in the mind of a child (that was the easy part), and set out to find the most… » 2/17/15 3:19pm 2/17/15 3:19pm

The Gigantic New Devastator Towers Over All Other Transformers

When the Transformers finally reached North America back in the '80s, Devastator was the first set where multiple robots could join forces to assemble into an even larger figure. Except Devastator was never really that big, and while kids most didn't care, it was a minor complaint that Hasbro has finally addressed… » 2/15/15 7:00am 2/15/15 7:00am

Chomping T-Rex and Velociraptor Hand Puppets Are the Best Winter Gloves

It's impossible not to love the Hulk, but given the choice between wearing a pair of over-sized green hands that smash, or the giant gaping jaws of our favorite dinosaurs from the Jurassic Park films, the T-rex and Velociraptor are always going to win. » 2/14/15 10:00am 2/14/15 10:00am

Here's What That New Super-Dinosaur From Jurassic World Looks Like

Thanks to the good folks at Hasbro, and Toy Fair 2015 starting in New York this weekend, we finally have our first good look at the genetically-enhanced dinosaur that the Jurassic World trailers have been teasing. Known as the Indominus Rex, it promises to outshine the T-rex in every way, serving as an even better… » 2/13/15 11:51am 2/13/15 11:51am

You Can Finally Build Your Own Crazy Multi-Blade Lightsaber

The internet is still trying to figure out what the deal is with that crazy three-bladed lightsaber revealed in the first teaser for Star Wars: The Force Awakens. But with Hasbro's upcoming Star Wars Bladebuilders kits, you can outdo both George Lucas and J. J. Abrams with a Jedi or Sith weapon that defies all logic… » 2/12/15 2:28pm 2/12/15 2:28pm

Scrabble Twist Ditches the Tiles So It's Easier To Play On the Go

If you're hoping to quench your spelling lust while away from home, there are countless app versions of Scrabble you can download for smartphones and tablets. But Hasbro knows that part of the fun of board games is playing with others in the same room, so it's created an electronic portable version of the game called… » 2/10/15 1:17pm 2/10/15 1:17pm

Random Special Edition Copies of Monopoly Will Come With Real Cash

Despite an endless run of electronic versions of the game, there's still nothing as satisfying as sitting around a table with friends playing the original board game version of Monopoly. Except it turns out there is actually still one thing more satisfying: living in France, buying a new copy of the game, and … » 2/03/15 10:00am 2/03/15 10:00am

Even If Jurassic World Sucks, At Least We Get More T-Rex Toys

The first official trailer for Jurassic World has us cautiously optimistic about the upcoming blockbuster, but even if the movie stinks, we still get a pretty great consolation prize: mountains of new dinosaur toys. And courtesy of the London Toy Fair we now have our first look at Jurassic World's T-Rex, or at least… » 1/22/15 9:00am 1/22/15 9:00am

You Can Fire Nerf's New Barrel Blaster As Fast As You Can Reload It

In the heat of battle, the time it takes to prime or reload a Nerf blaster could mean the difference between taking out your opponent, or taking a foam dart to the face. So today Hasbro has officially announced the new Nerf Mega RotoFury with a spinning barrel that lets users continuously hold the trigger and quickly… » 1/19/15 8:35am 1/19/15 8:35am

Play-Doh Is Sorry It Sold Your Child a Toy Penis

You know that excited, blissful feeling on Christmas morning? When you scramble downstairs with a bounce in your step and a sparkle in your eye? And then you hunker under the tree to greedily unwrap your new penis-shaped Play-Doh dispenser? Because after this holiday season, a whole bunch of kids and parents do. And… » 12/30/14 5:16pm 12/30/14 5:16pm

The Best Nerf Gun for Every Kid (At Heart)

As a kid, I strapped a Nerf gun to my bicycle so I could dive bomb the neighborhood kids, while traveling—I imaginedat five times the speed of sound. As an adult, I've carried a foam-firing blaster to no fewer than three jobs. But a funny thing happened earlier this year: I realized my old guns weren't any good… » 12/18/14 1:52pm 12/18/14 1:52pm

Mr. Potato Head was originally BYOP (Bring Your Own Potato)

We all know and love the goofy plastic potato known as Mr. Potato Head. But did you know that the toy originally involved sticking plastic facial features with spiky ends into a real potato? » 11/24/14 5:20pm 11/24/14 5:20pm

There Are Some Countries Smaller Than This Epic Millennium Falcon Toy

First revealed earlier this summer, Hasbro's latest version of the most iconic spaceship in the Star Wars universe is finally available to add to your collection. The two-and-a-half-foot long Millennium Falcon toy (if you can even call it that at this scale) is packed with details and believe it or not is powered… » 11/21/14 3:08pm 11/21/14 3:08pm

The CIA Is Auctioning Its Creepy Osama Dolls

In one of its more bizarre PR ideas ever, the CIA toyed with using heat-sensitive Osama dolls that turned into demons to scare little kiddies away from joining al-Qaeda. Although someone in the chain of command saw sense and shut the project down, three prototypes were made, and they're now being auctioned off. » 11/08/14 4:00pm 11/08/14 4:00pm

Hasbro's New Flexible Foam Hulk Hands Now Let You Smash and Squeeze

The Avengers: Age of Ultron trailer that leaked last night definitely has us excited about seeing the Hulk go toe-to-toe with Stark's Hulkbuster Iron Man Suit. But come February, well before the film hits theaters, you'll be able to get your hands on—and in—Hasbro's new Hulk Gamma Grip Fists that let you smash and… » 10/23/14 10:30am 10/23/14 10:30am