Hasbro's New Flexible Foam Hulk Hands Now Let You Smash and Squeeze

The Avengers: Age of Ultron trailer that leaked last night definitely has us excited about seeing the Hulk go toe-to-toe with Stark's Hulkbuster Iron Man Suit. But come February, well before the film hits theaters, you'll be able to get your hands on—and in—Hasbro's new Hulk Gamma Grip Fists that let you smash and… » 10/23/14 10:32am 10/23/14 10:32am

You Can Finally Personalize a Marvel Action Figure With Your Own Face

Convinced you're handsomer than Tony Stark? Or look better in blue than Captain America? Marvel (Disney), Hasbro, and a 3D printing company called 3DPlusMe have joined forces to give comic book fans a brief opportunity to turn themselves into an action figure—as long as their favorite characters are either Iron Man or… » 9/18/14 12:40pm 9/18/14 12:40pm

Hasbro Won't Mind If You Design (And Sell) Your Own 3D-Printed Toys

The advent of online file sharing made it easy for anyone to copy and distribute media for free, and many feel—and fear—that 3D printing will eventually do the same for physical products. So it's surprisingly refreshing to hear that a corporation like Hasbro has decided to embrace 3D printing, and will work with… » 7/21/14 6:00am 7/21/14 6:00am

The DohVinci Is the First Handheld 3D Play-Doh Printer For Kids

The 3Doodler was the first handheld 3D printer to hit the market, but its use of heating elements and hot plastic meant that it couldn't be used by kids—arguably one of its main demographics—without parental supervision. So Hasbro's come up with a much safer alernative called the DohVinci that uses a new kind of… » 2/19/14 1:40pm 2/19/14 1:40pm

Scrabble's New Electronic Score Tracker Will Save Competitive Families

Realizing the toll that Scrabble has taken on families when it comes to accurately keeping track of the score, Hasbro is introducing an updated version of the game that among other improvements, now includes an electronic score tracker. So no longer will your mom or dad's questionable math affect the outcome of a game. » 2/16/14 10:39am 2/16/14 10:39am

Simon Now Caters To the Swipe Generation

Before Flappy Bird, Candy Crush, and other electronic obsessions occupied our free time, there was Simon. The simple game had players trying to perfectly recreate an ever-growing sequence of flashing colors by pressing a set of four buttons. It was simple, it was frustrating, and now it's gotten even harder as Hasbro… » 2/16/14 10:21am 2/16/14 10:21am

My Monopoly Lets You Name Your Own Properties on a Custom Board

Boardwalk, Park Place, and even Marvin Gardens are all iconic properties on the world's most popular board game. But what if you wanted to play a game of Monopoly with locales you were actually familiar with? A simple Sharpie is one solution, but so is Hasbro's My Monopoly game. It lets you create a custom board… » 1/22/14 12:40pm 1/22/14 12:40pm

A Projector Camera That Adds Wacky Animations Can't Just Be for Kids

Photography is a lovely hobby for adults who've developed the requisite patience to wait for the perfect shot. But for kids? Not so much. They demand more instant gratification, so Hasbro has created the Showcam, a digital camera targeted at kids that lets them add effects and hilarious animations to photos, and even… » 10/02/13 11:40am 10/02/13 11:40am

The Best Thing Angry Birds Ever Did Has Very Little to Do With Angry…

When you were a kid, you probably played with action figures, or something like them. They were awesome. You also played video games, which were similarly awesome. Now they're being brought together in a way that against all odds, isn't horrible and schticky. It actually makes a load of sense. » 7/16/13 1:15pm 7/16/13 1:15pm

Where the Toys Come From: Inside Hasbro’s Model Workshop

Designing toys takes sketching and planning and imagining, sure. But what's even more impressive is the actual making—still a much more industrial and craftsmanlike process than you'd imagine. It requires, essentially, a whole factory condensed into a few rooms of Hasbro's headquarters outside of Providence, Rhode… » 4/22/13 1:06pm 4/22/13 1:06pm

Autobots Assembled: How Transformers Come to Life

Transformers. There's maybe no more iconic toy, especially if you're a child of the 80s and 90s. And while the memories of making them shapeshift are indelible, the process of actually building one from scratch is far more involved (or exactly as involved, if you spent your entire childhood dreaming of this) as you'd… » 4/18/13 1:00pm 4/18/13 1:00pm

You Can Decide What the Next Official Transformer Looks Like

Have you seen our peek into how Transformers are brought to the world? Well, that's one way that the design process happens. The other way is a new poll Hasbro's got, which lets fans decide everything about the new toy. Autobot or Decepticon, what its vehicle mode looks like, or if he's a jerk robot who everyone hates… » 4/18/13 12:59pm 4/18/13 12:59pm

Jenga's Now Infinitely More Stressful With a Ticking Time Bomb

Jenga is one of those rare games that turns an incredibly simple concept into an endlessly playable challenge. Like Tetris, checkers, or tic-tac-toe, it doesn't need improving, but that didn't stop Hasbro. Borrowing an idea from the classic Perfection game, Jenga Boom includes a ticking time bomb base that… » 4/02/13 3:40pm 4/02/13 3:40pm