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A Gigantic Upgraded Lite-Brite With Color-Changing Dials Instead of Pegs

Hasbro’s Lite-Brite is one of those brilliantly simple toys that has stood the test of time. It doesn’t need an upgrade—at least that’s what we thought until we saw this giant Everbright board that replaces those colored plastic pegs with dials that can reproduce any color you can imagine. »8/14/15 12:49pm8/14/15 12:49pm

And so Begins the Slow and Steady Leak of Star Wars: The Force Awakens Toys

The internet was barely trickling into most homes when Star Wars: The Phantom Menace arrived in theaters, so it was easy to keep all of the accompanying toys and collectibles under wraps. But as is apparent from these The Force Awakens figures popping on eBay, it won’t be so easy for Disney and Lucasfilm to keep… »8/13/15 6:10pm8/13/15 6:10pm

Our First Look At Nerf's New 70 MPH Blasters In Action

First revealed before Toy Fair 2015 earlier this year, we’re finally starting to get glimpses of Nerf’s new Rival line in action. Designed to keep older kids interested in the toys, the new blasters fire small foam balls at your opponents at speeds of up to 70 MPH, but without the pain and bruises that are common with… »7/27/15 9:43am7/27/15 9:43am

The Colossal New Transformers Devastator Is Better than the Original

Remakes are supposed to be worse than the originals, right? Isn’t that the general rule of thumb that Hollywood has taught us? So how on earth did Hasbro’s new Combiner Wars Titan Class Devastator set actually turn out to be better than the original version many of us lusted over as kids? »7/08/15 2:47pm7/08/15 2:47pm

The Massive 18-Inch Titan Hero Hulkbuster Is the Size Of a Small Child

Hasbro’s Titan Hero series take action figures back to their humbler roots when size was more important than articulation. But that also means the 12-inch figures are perfect for younger kids who play rough with their toys, and don’t mind that the new Titan Hero Hulkbuster is almost as big as they are.
»7/01/15 10:45am7/01/15 10:45am

You Can Buy the First The Force Awakens Figure at Comic-Con

Can’t wait until September to get your hands on some new Star Wars toys? If you’re headed to the San Diego Comic-Con in July, you won’t have to wait because Hasbro will happily sell you this SDCC-exclusive Stormtrooper figure featuring the new helmet design seen in The Force Awakens teasers. »6/12/15 10:30am6/12/15 10:30am

KRE-O's Transformers Class of 1985 Includes Grimlock and Devastator

The KRE-O building toys are Hasbro’s answer to Lego, but with retro properties like G.I. Joe and Transformers at their disposal, they’re even more effective at luring in nostalgia seekers. So following up on last year’s San Diego Comic-Con exclusive Class of 1984 set of KREON figures, Hasbro is returning to SDCC this… »6/11/15 12:05pm6/11/15 12:05pm

The Groundbreaking History Of Star Wars Toys

When Star Wars released in 1977, the face of science fiction in popular culture was changed forever — but a year later, the movie helped transform the toy industry as well. Since then, Star Wars and the toys it inspired have been forever linked, a story that can just as easily be told through figures as it can the… »5/22/15 1:56pm5/22/15 1:56pm

Nerf Hid a Surprisingly Capable Dart Gun In a Fashion Accessory

The Hunger Games’ Katniss Everdeen helped reinforce the idea that young women don’t have to wait for a knight in shining armor to come and rescue them; they can instead pick up a weapon and be the hero themselves. But instead of reaching for a bow and arrow, Nerf’s Rebelle line wants them to reach for its new Secret… »5/18/15 9:44am5/18/15 9:44am

America Voted and Pierre, South Dakota, Is Monopoly's New Boardwalk

To help celebrate Monopoly's 80th birthday, Hasbro invited fans of the game in the U.S., and all over the world, to vote and choose their favorite cities to be included as property spaces on the new Monopoly Here & Now versions of the game. Some four million people voted, and for the U.S. version of the game, Pierre,… »3/19/15 4:09pm3/19/15 4:09pm

G.I. Joe Finally Meets Transformers With This Cobra Rattler Decepticon

Despite severe differences in scale, G.I. Joe and the Transformers have been fighting side-by-side in kids' bedrooms for decades now. They've even crossed paths in a handful of comic book series, but for the first time we've got our first official G.I. Joe-branded Transformers toy from Hasbro. »3/06/15 3:46pm3/06/15 3:46pm

Giant Hulkbuster Hands Are the Start of an Awesome Halloween Costume

Good has evil, hot has cold, yin has yang, and now the Hulk has the Iron Man Hulkbuster armor to balance him out. And while Hasbro has sold giant foam green Hulk hands for years now, we're finally getting a pair of equally intimidating faux Hulkbuster gauntlets that lets kids smash everything in their path, but in the… »2/20/15 4:05pm2/20/15 4:05pm

Skip-It and Twister Now Work With a Kid-Friendly Fitness Tracker

Remember Skip-It, the toy kids shackled and spun around their ankles in an attempt to rack up the high score on its built-in counter? It's back, and now packing some legitimate technology in the form of a kid-friendly wearable fitness tracker that remembers their high score, as well as other fitness-related metrics. »2/20/15 1:52pm2/20/15 1:52pm