The Massive 18-Inch Titan Hero Hulkbuster Is the Size Of a Small Child

Hasbro’s Titan Hero series take action figures back to their humbler roots when size was more important than articulation. But that also means the 12-inch figures are perfect for younger kids who play rough with their toys, and don’t mind that the new Titan Hero Hulkbuster is almost as big as they are.
» 7/01/15 10:45am Wednesday 10:45am

You Can Buy the First The Force Awakens Figure at Comic-Con

Can’t wait until September to get your hands on some new Star Wars toys? If you’re headed to the San Diego Comic-Con in July, you won’t have to wait because Hasbro will happily sell you this SDCC-exclusive Stormtrooper figure featuring the new helmet design seen in The Force Awakens teasers. » 6/12/15 10:30am 6/12/15 10:30am

KRE-O's Transformers Class of 1985 Includes Grimlock and Devastator

The KRE-O building toys are Hasbro’s answer to Lego, but with retro properties like G.I. Joe and Transformers at their disposal, they’re even more effective at luring in nostalgia seekers. So following up on last year’s San Diego Comic-Con exclusive Class of 1984 set of KREON figures, Hasbro is returning to SDCC this… » 6/11/15 12:05pm 6/11/15 12:05pm

The Groundbreaking History Of Star Wars Toys

When Star Wars released in 1977, the face of science fiction in popular culture was changed forever — but a year later, the movie helped transform the toy industry as well. Since then, Star Wars and the toys it inspired have been forever linked, a story that can just as easily be told through figures as it can the… » 5/22/15 1:56pm 5/22/15 1:56pm

Nerf Hid a Surprisingly Capable Dart Gun In a Fashion Accessory

The Hunger Games’ Katniss Everdeen helped reinforce the idea that young women don’t have to wait for a knight in shining armor to come and rescue them; they can instead pick up a weapon and be the hero themselves. But instead of reaching for a bow and arrow, Nerf’s Rebelle line wants them to reach for its new Secret… » 5/18/15 9:44am 5/18/15 9:44am

The Best Nerf Gun for Every Kid (At Heart)

As a kid, I strapped a Nerf gun to my bicycle so I could dive bomb the neighborhood kids, while traveling—I imagined—at five times the speed of sound. As an adult, I’ve carried a foam-firing blaster to no fewer than three jobs. But a funny thing happened earlier this year: I realized my old guns weren’t any good… » 4/03/15 2:25pm 4/03/15 2:25pm

America Voted and Pierre, South Dakota, Is Monopoly's New Boardwalk

To help celebrate Monopoly's 80th birthday, Hasbro invited fans of the game in the U.S., and all over the world, to vote and choose their favorite cities to be included as property spaces on the new Monopoly Here & Now versions of the game. Some four million people voted, and for the U.S. version of the game, Pierre,… » 3/19/15 4:09pm 3/19/15 4:09pm

G.I. Joe Finally Meets Transformers With This Cobra Rattler Decepticon

Despite severe differences in scale, G.I. Joe and the Transformers have been fighting side-by-side in kids' bedrooms for decades now. They've even crossed paths in a handful of comic book series, but for the first time we've got our first official G.I. Joe-branded Transformers toy from Hasbro. » 3/06/15 3:46pm 3/06/15 3:46pm

Giant Hulkbuster Hands Are the Start of an Awesome Halloween Costume

Good has evil, hot has cold, yin has yang, and now the Hulk has the Iron Man Hulkbuster armor to balance him out. And while Hasbro has sold giant foam green Hulk hands for years now, we're finally getting a pair of equally intimidating faux Hulkbuster gauntlets that lets kids smash everything in their path, but in the… » 2/20/15 4:05pm 2/20/15 4:05pm

Skip-It and Twister Now Work With a Kid-Friendly Fitness Tracker

Remember Skip-It, the toy kids shackled and spun around their ankles in an attempt to rack up the high score on its built-in counter? It's back, and now packing some legitimate technology in the form of a kid-friendly wearable fitness tracker that remembers their high score, as well as other fitness-related metrics. » 2/20/15 1:52pm 2/20/15 1:52pm

The Gigantic New Devastator Towers Over All Other Transformers

When the Transformers finally reached North America back in the '80s, Devastator was the first set where multiple robots could join forces to assemble into an even larger figure. Except Devastator was never really that big, and while kids most didn't care, it was a minor complaint that Hasbro has finally addressed… » 2/15/15 9:00am 2/15/15 9:00am

Here's What That New Super-Dinosaur From Jurassic World Looks Like

Thanks to the good folks at Hasbro, and Toy Fair 2015 starting in New York this weekend, we finally have our first good look at the genetically-enhanced dinosaur that the Jurassic World trailers have been teasing. Known as the Indominus Rex, it promises to outshine the T-rex in every way, serving as an even better… » 2/13/15 12:17pm 2/13/15 12:17pm

You Can Finally Build Your Own Crazy Multi-Blade Lightsaber

The internet is still trying to figure out what the deal is with that crazy three-bladed lightsaber revealed in the first teaser for Star Wars: The Force Awakens. But with Hasbro's upcoming Star Wars Bladebuilders kits, you can outdo both George Lucas and J. J. Abrams with a Jedi or Sith weapon that defies all logic… » 2/12/15 3:18pm 2/12/15 3:18pm

Scrabble Twist Ditches the Tiles So It's Easier To Play On the Go

If you're hoping to quench your spelling lust while away from home, there are countless app versions of Scrabble you can download for smartphones and tablets. But Hasbro knows that part of the fun of board games is playing with others in the same room, so it's created an electronic portable version of the game called… » 2/10/15 1:20pm 2/10/15 1:20pm

Random Special Edition Copies of Monopoly Will Come With Real Cash

Despite an endless run of electronic versions of the game, there's still nothing as satisfying as sitting around a table with friends playing the original board game version of Monopoly. Except it turns out there is actually still one thing more satisfying: living in France, buying a new copy of the game, and … » 2/03/15 12:46pm 2/03/15 12:46pm