The Best of Toy Fair 2014

Imagine walking into the world's biggest toy store except that everything you see is completely brand new—and you can't buy any of it just yet. That's exactly what covering Toy Fair—the toy industry's annual tradeshow—is like. It's a tantalizing glimpse into what kids will be begging their parents for over the upcoming … » 2/19/14 2:40pm 2/19/14 2:40pm

The DohVinci Is the First Handheld 3D Play-Doh Printer For Kids

The 3Doodler was the first handheld 3D printer to hit the market, but its use of heating elements and hot plastic meant that it couldn't be used by kids—arguably one of its main demographics—without parental supervision. So Hasbro's come up with a much safer alernative called the DohVinci that uses a new kind of… » 2/19/14 1:40pm 2/19/14 1:40pm

Scrabble's New Electronic Score Tracker Will Save Competitive Families

Realizing the toll that Scrabble has taken on families when it comes to accurately keeping track of the score, Hasbro is introducing an updated version of the game that among other improvements, now includes an electronic score tracker. So no longer will your mom or dad's questionable math affect the outcome of a game. » 2/16/14 10:39am 2/16/14 10:39am

My Monopoly Lets You Name Your Own Properties on a Custom Board

Boardwalk, Park Place, and even Marvin Gardens are all iconic properties on the world's most popular board game. But what if you wanted to play a game of Monopoly with locales you were actually familiar with? A simple Sharpie is one solution, but so is Hasbro's My Monopoly game. It lets you create a custom board… » 1/22/14 12:40pm 1/22/14 12:40pm

A Projector Camera That Adds Wacky Animations Can't Just Be for Kids

Photography is a lovely hobby for adults who've developed the requisite patience to wait for the perfect shot. But for kids? Not so much. They demand more instant gratification, so Hasbro has created the Showcam, a digital camera targeted at kids that lets them add effects and hilarious animations to photos, and even… » 10/02/13 11:40am 10/02/13 11:40am

Gizmodo's Transformers Trip:How They're Made,Where They Come From

Recently, Gizmodo had a chance to go out to the Transformers HQ at Hasbro's home office outside of Providence, Rhode Island. We got to see how the classic toys are designed from the ground up, as well as the workshop where early prototypes for all of Hasbro's toys are put together. It was a pretty great time. » 4/29/13 1:52pm 4/29/13 1:52pm

Michael Bay Is Why Transformers Got So Complicated

Have you tried to put together a Transformer lately? Without an instruction booklet, you stand a better chance of dismantling a nuclear warhead than making Optimus look like Prime, instead of a 16-wheeler with a robot head for a butt. That wasn't always the case. » 4/26/13 12:00pm 4/26/13 12:00pm

Where the Toys Come From: Inside Hasbro’s Model Workshop

» 4/22/13 1:06pm 4/22/13 1:06pm

Designing toys takes sketching and planning and imagining, sure. But what's even more impressive is the actual making—still a much more industrial and craftsmanlike process than you'd imagine. It requires, essentially, a whole factory condensed into a few rooms of Hasbro's headquarters outside of Providence, Rhode… » 4/22/13 1:06pm 4/22/13 1:06pm

Autobots Assembled: How Transformers Come to Life

Transformers. There's maybe no more iconic toy, especially if you're a child of the 80s and 90s. And while the memories of making them shapeshift are indelible, the process of actually building one from scratch is far more involved (or exactly as involved, if you spent your entire childhood dreaming of this) as you'd… » 4/18/13 1:00pm 4/18/13 1:00pm

You Can Decide What the Next Official Transformer Looks Like

Have you seen our peek into how Transformers are brought to the world? Well, that's one way that the design process happens. The other way is a new poll Hasbro's got, which lets fans decide everything about the new toy. Autobot or Decepticon, what its vehicle mode looks like, or if he's a jerk robot who everyone hates… » 4/18/13 12:59pm 4/18/13 12:59pm

Jenga's Now Infinitely More Stressful With a Ticking Time Bomb

Jenga is one of those rare games that turns an incredibly simple concept into an endlessly playable challenge. Like Tetris, checkers, or tic-tac-toe, it doesn't need improving, but that didn't stop Hasbro. Borrowing an idea from the classic Perfection game, Jenga Boom includes a ticking time bomb base that… » 4/02/13 3:40pm 4/02/13 3:40pm

The Court Transcript For the Hasbro vs. Asus Transformer Prime Case Is …

Last year it was announced that Hasbro was going to sue Asus over the branding of the Transformer Prime; apparently, people all over the planet were confusing a tablet with shape-shifting robots. Now the case has been settled—Hasbro lost a preliminary hearing—but the court ruling is quite hilarious. » 3/28/12 3:35am 3/28/12 3:35am