Heineken's Countertop Sub Chills Beer Colder Than Your Fridge Can

Our kitchens have become a warzone for beverage makers battling to get their drink dispensing appliances on our counters. Pod-based coffeemakers and soda carbonators have taken an early lead, but now Heineken's decided to enter the fray with a sleek beer dispenser called The Sub that promises to chill your suds to two… » 10/21/13 4:00pm 10/21/13 4:00pm

Heineken Wanted Beer Bottles To Be Bricks For People In Need

Beer and soda companies are doing bottle redesigns left and right lately, and like so many things these overhauls seem to be motivated by brand appeal aka money. But you kind of can't blame manufacturers for wanting to, you know, sell more of their product or whatever. Free market! Anyway. It wasn't always like this.… » 6/02/13 7:15pm 6/02/13 7:15pm

Why So Many Beer Bottles Suddenly Look So Different

You'd know a can of Budweiser anywhere. Like many other major brands, whether it's Coca-Cola, M&Ms, or BMW, Bud's red and white packaging is instantly recognizable. It's familiar, it's safe, and it's universally likeable. But recently Budweiser, along with several other ubiquitous beer makers including Miller Lite,… » 5/10/13 5:00pm 5/10/13 5:00pm

This Beer Should be Product Placement for the Next Tron Movie

I don't even drink beer, but what I wouldn't give for one of these 3D-printed beer cases that were gifted to Heineken's stakeholders. With the bottle's label printed in UV-sensitive ink, it only figures that the case (3D-printed by Freedom of Creation) should have a UV light installed inside, activated once the case's… » 3/15/11 9:20am 3/15/11 9:20am

20-Watt Beer Sound Amplifier Makes Perfect Sense, Really

Beer + music + electricity = Ultragoodness. You can't go wrong with that formula and this do-it-yourself 20-watt Heineken Draught Keg Guitar Amplifier hits all the right chords perfectly. For $119, and looking this good, it's the perfect present for any drunk guy who loves beer, music, and whose birthday is just… » 9/16/08 5:20pm 9/16/08 5:20pm

The Heineken Jacuzzi Bubbles Over With Beer Drinking Fun...and Possibly…

I'm not sure who built this jacuzzi nor do I have all the details on its construction, but I have to give credit to the people behind it. Those Heineken crates look like they make a decent framework and they ensure that a warm, possibly hot beer is never out of arms reach. Actually, it could use a little work on that… » 6/12/08 2:40pm 6/12/08 2:40pm

Heineken Beertender Finally Getting US Launch

The Heineken Beertender we first wrote about almost four years ago is finally getting its US launch tomorrow, March 1. The beertender is a special for-your-home tap that takes in five-liter Heineken DraughtKegs and dispenses via the tap, for a reasonably authentic home beer experience. It'll be exclusively available… » 2/29/08 3:30pm 2/29/08 3:30pm