H&M—which previously offered online shopping to parts of Europe—finally has a virtual store for U.S. customers. And you won't have to queue up at a brick-and-mortar location for its upcoming Isabel Marant collection—the site will even sell H&M's designer collaborations.
You know that hot half-naked woman you see on the billboard outside of your work? Well, now you can own her shirt. H&M—or the European version of the GAP—is creating billboards and magazine prints that will allow you to buy clothing using your cellphone's camera. Unfortunately, you still can't buy the actual model.