There are a lot of great applications for materials being developed that display extreme water repelling properties, inspired by nature and particularly desert life. This video doesn't explain any of them and that's fine—I just like to watch all those crazy water droplets doing crazy stuff.
The Hydrophobia Flash 70-200 appears to be such a powerful dSLR rain jacket that, not only will it repel rain, but it may even extort the clouds so they don't dare spill a drop in the first place.
Pet Semetary director Mary Lambert is working on a ocean horror movie starring Bai Ling as a blood-thirsty fish zombie who can materialize over any body of water. The beachy horror is called Hydrophobia.