Please Touch Pillow Brings Dreams In Vivid Hypercolor

Remember Hypercolor shirts » 11/12/08 4:00pm 11/12/08 4:00pm? The heat-sensitive pigment made for an interesting gimmick—but the whole color-changing effect was ruined after a few runs in the wash. I would expect the same thing to happen with these "please touch" lambskin pillows—except this time you would be out $160. Do people really put their pillows …