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Boring automaker hypnotizes customers to make them like their cars

Europeans think German automaker Opel is an extremely boring brand so, for their Danish campaign, they decided to hire a hypnotist to wipe people's minds clean of any preconceptions. Then they let them test a car and, apparently, they loved it—or maybe the hypnotists tricked them about that too. » 5/29/14 9:01pm 5/29/14 9:01pm