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New Microsoft Campaign Claims: "I'm a PC, and Windows 7 Was My Idea"
The new ads for Windows 7 combine the "I'm a PC" person montage styling with a new punchline: "Windows 7 was my idea." And I'll admit, the spot works. More »Cutest PC Spokestoddler Returns In New Windows 7 Spot
Kylie's back, and apparently she's learning to read by skimming positive reviews of Windows 7—including our own. She makes a slideshow (app not included in Windows 7), and gives us a piglet with bunny ears. Thanks, Kylie!
Microsoft Says "I'm a PC" and Laptop Hunters Ads Make People Want Windows More
Apple Counterattacks Lauren With Four New Hodgman Mac/PC Ads
Apple has fired back, in an unsurprising way, at those new Windows ads we've been hearing so much about lately (you remember Lauren, yes?). The counterattack comes in four new, but familiar, flavors: More »Apple Responds to Microsoft's Laptop Hunter Ads
If you thought Microsoft's laptop hunter ads (1, 2, 3) were catty, check out Apple's response. More »I'm a PC and I'm a Hyundai!
The sad thing for Microsoft is that there's some guy with a Lamborghini who really wanted this plate. Still, it's a fantastic shout-out to the clever campaign. [Spotted in NY by a guy named Toofy!]Lauren, We Have Someone Who'd Like to Talk to You
By now you've probably seen Microsoft's latest ad featuring Lauren, a woman who claims to be neither cool nor rich enough for a MacBook. Well Lauren, one of our readers has a gift for you. More »Microsoft Marketing Team Now Exclusively Advised By Internet Commenters (But It Works!)
You've heard it before, and it's true: Macs are more expensive than PCs. There's not much more to say about that! Unless, of course, you have a vested interest in casting Apple as elitist. More »Microsoft's Child 'I'm a PC' Ads Only Works With Little Girls Apparently
The first two I'm a PC ads from Microsoft used little girls, and were super super cute. This latest one? Not so much. Nothing against little boys, but nobody likes them using a computer.Microsoft Uses Another Cute Little Girl in 'I'm a PC' Ad
Microsoft's once again going for the cute-little-girl route for their "I'm a PC" ads. And while this girl is cute, she's not quite as cute as the first. More »Latest 'I'm a PC' Ad Entices New Windows Users With Cuteness
"I'm Linux" Video Contest Will Probably Be a Forking Mess
Move over Hodgman and that hipster kid who briefly dated Drew Barrymore, because there's a new advertising campaign in town that hopes to take Linux into the mainstream. With commercials.Giz Explains: Why OS X Shrugs Off Viruses Better Than Windows
I'm a Gross, Sweaty Hipster, and I'm a PC
Microsoft Parks "I'm a PC" Recording Kiosks Outside Apple Stores
I'm a PC, and I'm Creepy as Hell
New "I'm a Mac" Ads Stop Attacking Vista, Start Attacking Microsoft's Marketing
'I'm a PC' Guy Interviewed, Confirmed Dorky
Are You a PC?
Windows finally has a slogan you'll remember—not a bad one, either—so it was only a matter of time before it was transformed into the next internet meme. Take When Obama Wins, blend with Redmond's latest branding, shake, and you've got And I'm a PC. You can pound the refresh key to see the genius (or not) of the hundreds of subversive sloganeers before you, or add your own. So far, it's mostly a mix of McCain jabs, Windows smears, and Mac & Linux cheerleading, but still fairly entertaining. What kind of PC are you? [And I'm a PC via Ad Freak via The Presurfer]Microsoft 'I'm a PC' Ads Were Created Using a Mac
Question of the Day: Can Advertising Really Help Make Microsoft "Hip?"