Apple has announced two new ad formats capable of taking over the entire screen of your iPhone or iPad. The new formats will be a part of Apple's iAd platform for iOS, which allows developers to build in ads right into their apps. Because if you're going make bigger phones, you might as well have bigger ads, right?
Could Apple be prepping an ad-supported version of OS X? A newly-unearthed patent application shows that they've at least been toying with the idea.
At D8, Steve Jobs said that Apple's move to block outside ad agencies from collecting user information was made to protect user privacy, not to box out the competition. He promised that Apple would allow other advertising networks to collect user statistics, effectively letting them compete with Apple's own iAd.
Apple versus Google. That's the major thread these days, two corporate monoliths duking it out for tech supremacy. But today, Apple's actions allowed Google to become the most powerful mobile ad company in the world.
Make no mistake, iAds are the iPhone user's worst enemy. If Buzz Lightyear were at the unveiling, he'd have rocket punched Apple right in the face.