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Sega Goes iFishing


Following the huge success of the cute iDog as an accessory for iPod freaks, Sega presents the ifish. It moves in fishy ways when you play music for it. And it creates sounds, lighting effects and acts as a loudspeaker when connected to a digital audio device. I saw the prototype a few months ago at the Tokyo Toy…

Back In Black - The iDog

The iDog, SEGA's toy robot dog that dances, lights up, and does stuff, has been bred in a new color thats not really...a color. Black. Demand for the iDog has been insane lately, with Amazon.com completely selling out of the white iDog. The black iDog will do absolutely nothing new. It will still dance. It will still…

iDog in Color for Holidays

Here's yet another animal-shaped robot looking thing that was hopefully made for children (but we know adults are scooping up). The Sega iDog is your usual robopet that reacts "emotionally" to anyone touching its sensors but it also comes with a built-in MP3 line-in jack for an MP3 player. The big news, however, is…

Here iDoggie-Doggie

We've already seen those dancing beer can-radios that groove along to FM broadcasts, but now the genre has moved on to "man's best friend." The Sega Toys iDog not only rips off Apple's packaging (like everything else these days) but it's AIBO-like facial expressions take a lesson from Sony as well. Just sit the iDog…