New Microsoft Campaign Claims: "I'm a PC, and Windows 7 Was My Idea"

The new ads for Windows 7 combine the "I'm a PC" person montage styling with a new punchline: "Windows 7 was my idea." And I'll admit, the spot works. » 10/22/09 10:27am 10/22/09 10:27am

Cutest PC Spokestoddler Returns In New Windows 7 Spot


Kylie's back, and apparently she's learning to read by skimming positive reviews of Windows 7—including our own. She makes a slideshow (app not included in Windows 7), and gives us a piglet with bunny ears. Thanks, Kylie! » 9/10/09 7:40pm 9/10/09 7:40pm

Microsoft Says "I'm a PC" and Laptop Hunters Ads Make People Want…

During their quarterly earnings call (going on right now), Microsoft said there's a 10 percent increase in preference of Windows PCs as a result of their ad campaigns. This, as profits are down 32 percent from a year ago, 'cause of the financiapocalypse. [Microsoft] » 4/23/09 5:44pm 4/23/09 5:44pm

Apple Counterattacks Lauren With Four New Hodgman Mac/PC Ads

Apple has fired back, in an unsurprising way, at those new Windows ads we've been hearing so much about lately (you remember Lauren, yes?). The counterattack comes in four new, but familiar, flavors: » 4/19/09 10:35pm 4/19/09 10:35pm

I'm a PC and I'm a Hyundai!

The sad thing for Microsoft is that there's some guy with a Lamborghini who really wanted this plate. Still, it's a fantastic shout-out to the clever campaign. [Spotted in NY by a guy named Toofy!] » 3/31/09 5:00pm 3/31/09 5:00pm

Lauren, We Have Someone Who'd Like to Talk to You

By now you've probably seen Microsoft's latest ad featuring Lauren, a woman who claims to be neither cool nor rich enough for a MacBook. Well Lauren, one of our readers has a gift for you. » 3/27/09 2:00pm 3/27/09 2:00pm

Microsoft Marketing Team Now Exclusively Advised By Internet Commenters…

You've heard it before, and it's true: Macs are more expensive than PCs. There's not much more to say about that! Unless, of course, you have a vested interest in casting Apple as elitist. » 3/27/09 6:20am 3/27/09 6:20am

Microsoft's Child 'I'm a PC' Ads Only Works With Little Girls Apparently

The first two I'm a PC ads from Microsoft used little girls, and were super super cute. This latest one? Not so much. Nothing against little boys, but nobody likes them using a computer. » 2/27/09 9:00pm 2/27/09 9:00pm

Microsoft Uses Another Cute Little Girl in 'I'm a PC' Ad

Microsoft's once again going for the cute-little-girl route for their "I'm a PC" ads. And while this girl is cute, she's not quite as cute as the first. » 2/13/09 6:00pm 2/13/09 6:00pm

Latest 'I'm a PC' Ad Entices New Windows Users With Cuteness

The latest ad in Microsoft's retaliatory $300 million "I'm a PC" campaign is all sorts of cute. This spot, set to air during the Grammy's, is a departure from some of their other practices. » 2/08/09 6:00pm 2/08/09 6:00pm

"I'm Linux" Video Contest Will Probably Be a Forking Mess

Move over Hodgman and that hipster kid who briefly dated Drew Barrymore, because there's a new advertising campaign in town that hopes to take Linux into the mainstream. With commercials. » 12/21/08 10:00am 12/21/08 10:00am

Giz Explains: Why OS X Shrugs Off Viruses Better Than Windows

Mac OS X, mythically immune to common computer plagues, has actually always welcomed antivirus software. Or, uh, maybe not. Confused? No worries—here's how OS X and Windows differ on resisting viruses and other nasties. » 12/03/08 2:00pm 12/03/08 2:00pm

I'm a Gross, Sweaty Hipster, and I'm a PC

World-famous DJ/mashup artist Girl Talk » 11/08/08 8:45pm 11/08/08 8:45pm (a.k.a. Greg Gillis) has gone on record: he's a PC, and his sweatband may not be totally ironic. His "I'm a PC" short features a lot of his philosophies on music, which aren't so interesting, and his habit of taping Saran wrap to his computer during shows, which is sort of…

Microsoft Parks "I'm a PC" Recording Kiosks Outside Apple Stores

It appears that Microsoft is starting to get more aggressive with that $300 million marketing blitz » 10/31/08 2:20pm 10/31/08 2:20pm. The new tactic? Setting up large kiosks outside Apple stores where visitors can record their own "I'm a PC" video. The image above comes from an Apple store in England where a trio of Microsoft staffers will attempt to…

I'm a PC, and I'm Creepy as Hell

Okay, Microsoft's Gates+Seinfeld Power Hour spots » 10/29/08 12:00pm 10/29/08 12:00pm didn't make a whoooole lotta sense, but they were enjoyable. The next round, , even if it really kinda loses the war by acknowledging the damaging effects of Apple's long-running (and in the tooth) anti-Vista campaign. But the newest ad doesn't rely on a mix of…

New "I'm a Mac" Ads Stop Attacking Vista, Start Attacking Microsoft's…

Apple and Microsoft have been having this bizarre pissing match for a few years now, but this new set of ads marks confirms what previous volleys seemed to imply: these companies have no intention of actually talking about their products. Microsoft's feel-good " I'm Joe the Plumber and I'm a PC » 10/20/08 8:02am 10/20/08 8:02am" campaign was about as…

'I'm a PC' Guy Interviewed, Confirmed Dorky

Sean Siler is Microsoft's employee and "I'm a PC" guy, the response » 10/08/08 6:45pm 10/08/08 6:45pm to Apple's long running PC parody famously acted by . Don't get us wrong. There's little to no content in this interview, but you get a good look at Siler sans brown jacket. Plus, you get to see what his hair normally looks like. (SPOILER ALERT: He…

Are You a PC?

Windows finally has a slogan you'll remember— not a bad one, either » 9/27/08 4:00pm 9/27/08 4:00pm—so it was only a matter of time before it was transformed into the next internet meme. Take , blend with Redmond's latest branding, shake, and you've got . You can pound the refresh key to see the genius (or not) of the hundreds of subversive…

Microsoft 'I'm a PC' Ads Were Created Using a Mac

I might get my head torn off by The Ballmer » 9/21/08 2:00pm 9/21/08 2:00pm for posting this "I'm a PC" bit of trivia today, but the irony is too great to pass up. Turns out that phase two of the against Apple was... created on a Mac. If Apple was smart, and I think they are, they'd have another Hodgman ad making fun of this produced and in the can