This is why you are eating more meatAndrew Liptak12/06/13 2:25pm1077EditPromoteGo to permalink Why are Americans eating more meat than ever? Are we swayed by ads? Brainwashed by the factory farm industry? Not really. The answer, says Maureen Ogle in her latest book, In Meat We Trust: An Unexpected History of Carnivore America, is that the American public has an ingrained, almost unconscious desire for meat.