Cool interactive ad lets you choose between a plain and a badass story

This interactive ad is actually two commercials in one. If you let the video roll, you'll end up with your average car commercial. But if you press R in your keyboard while watching it, you'll see a badass action film. Of course, the combination of the two makes it even cooler. Watch the full ad here. » 10/31/14 8:31pm 10/31/14 8:31pm

Explore Your Lobes And Cortices With This Interactive Brain Map

Cramming for a test can make even the brightest minds feel like a pile of mush: Words start blending together, and after scanning pages and pages, it can be tough to tell when concentration falters and thoughts begin to drift. But the good folks at Open Colleges have managed to make neurology engaging and… » 10/24/13 11:50am 10/24/13 11:50am

This Clever Map Compares Chicago Before and After the Great Fire

When the proverbial cow kicked over the proverbial lantern on a Tuesday night in 1871 Chicago, it set in motion an urban transformation that would see its hodgepodge of wooden buildings replaced with the Windy City we know today. Now, thanks to the data viz wizards at Esri and the patronage of The Smithsonian, you can… » 8/27/13 3:44pm 8/27/13 3:44pm

Watch an Interactive 360-Degree Video of a World Record Dodgeball Game

It took more than 2000 University of Alberta students, staff, and alumni to set the Guinness World Record for the biggest dodgeball game, but they did it. Don't believe me? See for yourself in this interactive 360-degree panoramic video of the event. NO HEADSHOTS! [Edmonton Journal via Nick Bilton] » 2/10/11 5:40pm 2/10/11 5:40pm