The Gadget: Case-mate's Clear Armor film for the iPhone, iPod touch, iPod classic (80GB and 160GB) or BlackBerry Curve protects against scratches using a military-grade Scotchgard film from 3M.

The Price: $19.99

The Verdict: Yes, yes, we know that the 3G iPhone is here, but if you are anything like me and on the fence about upgrading, Case-mate's Clear Armor will do a good job of protecting against scratches while preserving the natural beauty of your original iPhone, iPod or BlackBerry Curve. However, there is some major bullshit involved with their advertising campaign that put me off. First of all, Clear Armor is basically the same thing that Zagg has been selling for years under the name Invisible Shield. The difference is Zagg uses their own nano-memoryTM technology instead of 3M. However, Case-mate has tried to differentiate by relying on gimmicks like throwing a BlackBerry Curve 8300 wrapped in Clear Armor into a blender to demonstrate its durability. As Giz reader Shaun and others pointed out in the comments on the original Clear Armor post, it appears that the BlackBerry used in the demo is absolutely caked in this stuff.

The other issue I came across involved the application of Clear Armor. The video on the site makes it seem as though it is easy to pull the film off the backing before applying—but the reality is that nothing could be further from the truth. In fact, using my gigantic man-hands I managed to tear off the portion of the film that covers the top of the phone on both sets of rear films. All I can say is that it is a good thing that each set of front and back films comes in doubles, because you will probably need them both to get it right. In retrospect, I probably should have used a pair of tweezers or an X-Acto knife to ensure that I got the film off in one piece.

Again, the technology behind Clear Armor is great. I mustered up enough courage to scratch my keys along the back of my iPhone and it came away completely unscathed. However, if you were foolish enough to put your phone into a blender wrapped in a single layer of this stuff, I can guarantee that it would not survive the beating. That having been said, my advice is to stick with Invisible Shield. They offer a lifetime guarantee on their product, they protect a wider range of devices and they are already taking pre-orders for a 3G iPhone version. [case-mate]

We generally prefer videos that actually destroy the iPhone, but something about day-old greasy pizza on a spotless gadget turns my stomach worse than seeing it hammered open on the sidewalk.

[invisibleSHIELD via mobilitytoday]

The Apple and Invisible Shield fanboys have collected a bunch of screws loosened from their noggins, and used them to test the gadget protecting stickers. The unnamed Macbook owner drags his precious over a bed of spindly drywall screws over and over and over again. Make it stop!

Somehow, the laptop emerges unscathed, as if it were covered by the same molecular bonded armor that protects KITT (and protects Hasselhoff's hair.)– Brian Lam

[ Invisible Shield ]

We've seen the invisibleSHIELD around here a couple of times, but are you confident in its protective power? Dave from Mobility Today is—he's got bigger huevos than us—and he put his money where his Q was by taking a key and trying to scratch up his brand new Motorola Q. The result, no damage whatsoever.

Now you can feel safe with your $199 iPod Nano when the shield is strong enough protect a $500 smartphone. – Jason Chen

The invisibleSHIELD [Mobility Today]