The only downside I can see some of you noting is that the bus-powered 2.5" drive is 5400rpm, so not as ideal as a 7200rpm drive for serious amounts of randomly accessed video content, but it's amazing when you're moving files around.

I tested it against other drives using a 1.04GB file (an MPEG-4 rip of my Burn After Reading DVD). When I copied that file to a nice SanDisk Extreme III SDHC card, via an ExpressCard SanDisk SDHC reader, it took 1 minute 48 seconds. When I moved it to an old USB 2.0 IDE drive, the same file took 38 seconds. On a PC, I moved that file to a newer USB 2.0 drive, and it took longer, 52 seconds. When I moved that file from the Mac to the eGo via FireWire 800, it took just 15 seconds.

As you might have guessed, it took about twice as long via USB 2.0, and since Apple has pretty much given up on the FireWire 400 format, I didn't test that, but it would have probably been even slower still. I have to say, there was one drive that was even faster: A 7200rpm 3.5" 2TB Seagate Free Agent XTreme that you have to plug into the wall, connected to an HP notebook via eSATA. At first, it took 23 seconds to move that file from PC to drive. But I reformatted the drive so that it didn't have its own software in the way, and boom, the thing scooted from PC to drive in 11 seconds.

But I digress. The point is, for people who have a FireWire 800 jack, but might need to connect elsewhere using USB 2.0, grabbing this totally bus-powered drive is smart. I plan to offload all of my movies to it, and just plug them in when I am on the road, or at home and in possession of Apple Remote and Mini-DisplayPort-to-HDMI adapter.

It's super light (7 oz) and has "Drop Guard" protection for falls of up to 51 inches. My only gripe is the ridiculously shiny blue LED that indicates when the drive is being read or written to. It's so bright, I decided to tape over it, so that the neighbors wouldn't think I was busy laser-welding my homemade Iron Man suit (again).

The 500GB version is $150, and comes in the red you see. There's a 320GB that comes in blue for $110, and a white one that holds 250GB for just under $100. (It doesn't take a lot of math skills to see why the red is the best bet.) [Iomega]

The price isn't super-low, but these drives, which start at $85 for the 250GB model and top out with the 500GB, $135 dollar model, are decidedly accessible. They're all (in most cases) powered from a single USB port, and come with a decent suite of EMC backup software.

They're available in four colors (red, silver, blue and black) starting today. Press release below.

SAN DIEGO, May 18, 2009 – Iomega, an EMC company (NYSE: EMC) and a global leader in data protection, today announced the worldwide availability of a new generation of the exciting Iomega® eGo™ Portable Hard Drive, featuring new look USB 2.0-powered models with superior ruggedness and the broadest suite of bundled data protection software in the industry, and all backed with a three-year limited warranty. Available in four different colors and up to 500GB* in capacity, the new Iomega eGo Portable Hard Drive is the ultimate embodiment of style and function in portable drives today.

"The new Iomega eGo Portable Hard Drives are the perfect companions for home users and professionals that want to take their files anywhere with the assurance of a superior rugged portable drive that has style to spare and a compact form with flair," said Jonathan Huberman, President of Iomega and the Consumer and Small Business Products Division of EMC. "After two very successful years with the previous model, the new eGo drive sports a compact, sleek new aluminum enclosure in eye-catching colors and comes complete with a suite of backup and anti-virus software to protect your data and your laptop, netbook or personal computer. Top it all off with the best drop spec in the industry and the new eGo drive is the portable hard drive this summer for dads and grads and everyone else."

A key element of the Iomega Protection Suite is McAfee® VirusScan Plus, the market-leading anti-virus, anti-spyware software.

"In today's world of increasing attacks on consumers' data by the bad guys, it's as important to protect your external hard drive data as it is to protect your PC's local data," said Todd Gebhart, President, Consumer Products, McAfee, Inc. "Iomega is the first to recognize this fact and we're pleased to be partnering with them in this fight."

Cool Hardware with Superior Functionality

The new USB 2.0-powered eGo Portable Hard Drive comes in variety of colors and capacities: the bright Ruby Red model is available in 250GB, 320GB and 500GB capacities; the sparkling Silver model comes in 320GB; and the deep Midnight Blue model is available in 320GB. (Color and capacity combinations vary in international markets.)

Inside an anodized aluminum shell little more than a half-inch thick (16 mm) and weighing less than 7 ounces (200 grams) is a state-of-the-art 2.5-inch portable hard drive. Iomega's Drop Guard™ feature protects data on the new eGo drive from drops of up to 51 inches, or 40% above the industry average! The new 500GB Iomega® eGo™ BlackBelt Portable Hard Drive USB 2.0, available in June, comes complete with a black eGo Power Grip Belt and Iomega's Drop Guard™ Xtreme, which provides unparalleled protection for the drive from drops of up to 7 feet (2.1 mm) – over twice the industry average!

All of the new USB 2.0 eGo Portable Hard Drives receive power from a laptop or computer's USB port so there's no power supply to carry around. And unlike other portable hard drives, the new USB 2.0 eGo Portable Hard Drives ship with a "Y" cable which gives users the flexibility to use two USB ports to power the drive, if needed. And with up to 500GB of capacity, the new eGo drive can store up to 2,000,000 photos, over 9,250 hours of music or 750 hours of video**.

Most Powerful Software Package Bundle with a Portable Hard Drive Today

Bundled free of charge with the new USB-powered eGo Portable Hard Drives is the new Iomega Protection Suite, a one-stop portfolio of backup and anti-virus software giving users added protection for their photos, videos, music and other files.

The Iomega Protection Suite includes:

* McAfee® VirusScan Plus: a free six-month subscription to this market-leading software that protects your PC with anti-virus, anti-spyware, 2-way firewall, and web security protection (PC only).
* Iomega QuikProtect: backup software for simple scheduled file-level backup of data to hard drives and network-attached storage devices (for Windows and Macintosh desktops and notebooks).
* EMC® Retrospect® Express or Express HD: backup all of your data plus applications and settings (for Windows and Macintosh desktops and notebooks).
* MozyHome™ Online Backup: Convenient online backup service with 2GB of online capacity for free (unlimited online storage for $4.95/month). MozyHome Online service allows you to restore your most important data from any computer with internet access, at any location in the world.

All of the software elements in the Iomega Protection Suite are accessible via easy download to new eGo Portable Hard Drive owners.

Compatibility

The new Iomega® eGo Portable Hard Drive USB 2.0 models are compatible with Microsoft® Windows 2000 Professional, Windows XP, and Windows Vista™, and Mac OS X 10.4 or above. MozyHome software is available for Windows XP and Windows Vista, along with Mac OS X 10.4 and above. EMC Retrospect software is available for both Windows and Mac OS X operating systems.

New eGo Portable Hard Drive Accessories

Available for purchase at www.iomega.com are two new accessories for the new USB-powered eGo Portable Hard Drive: a durable black carry case, and the Iomega Power Grip Belt (like the one on the eGo BlackBelt Drive), available in black and translucent colors.

Pricing, Availability and Warranty

The Iomega® eGo™ Portable Hard Drive USB 2.0 family of drives are available today, except for the new Iomega® BlackBelt Portable Hard Drive 500GB USB 2.0, which will be available in June. The 250GB Ruby Red eGo model is priced at $84.99; the 320GB Ruby Red, Midnight Blue and Silver eGo models are $94.99; the 500GB Ruby Red is $134.99; and the 500GB BlackBelt eGo model is $139.99. (All pricing is U.S. suggested retail.) All of the new USB-powered eGo models include a 3-year limited warranty, and are available from online retailers, VARs, resellers and select retailers, as well as at www.iomega.com.

In June, Iomega will announce additional new eGo Portable Hard Drive models with multiple interface combinations.

Iomega Announces Must-Have for MacBook Air Owners:

New Ultra-Thin eGo Helium Portable Hard Drive

***

eGo Helium Delivers 320 Gigabytes of Stylish Storage for MacBook Air

SAN DIEGO, September 17, 2008 – Iomega, an EMC company (NYSE: EMC) and a global leader in data protection and security, today announced the exciting new Iomega® eGo™ Helium Portable Hard Drive USB 2.0 320GB*, a perfect match for the style and incremental storage needs of Apple’s revolutionary MacBook Air™ notebook.

On display this week at the Apple Expo tradeshow in Paris, the new eGo Helium portable drive brings the MacBook Air™ notebook’s aesthetic to Iomega’s wildly popular eGo portable hard drive. In addition to the drive’s portable storage, the eGo Helium also harnesses the benefits of cloud computing with Mozy™ online backup service, giving users incredible value and security for securely storing, protecting and accessing important files.

Cool Hardware

The tapered 320GB eGo Helium portable hard drive echoes the stylish lines of the streamlined MacBook Air™ laptop, enclosing a state-of-the-art 2.5-inch portable hard drive in an anodized aluminum shell to create a package that is a mere 0.63 inches thick (16 mm) and weighs only 7 ounces (200 grams). Formatted with Apple’s HFS+ file system, the 320GB hard drive sports Iomega’s Drop Guard™ design feature that protects the drive from drops of up to 51 inches (1.3 meters) onto industrial carpeting—40 percent above the industry average for portable hard drives. The eGo Helium receives power from the USB port so there’s no power supply to carry around. And with space for up to 1,280,000 photos, over 5,920 hours of music or 480 hours of video**, the 320GB eGo Helium drive gives new meaning to stylish portable storage.

“Iomega’s eGo portable hard drives have garnered tremendous attention in the beige world of external storage by offering consumers a choice of several different vibrant colors as well as a camouflage print and genuine leather,” said Peter Wharton, vice president of marketing, Iomega Corporation. “The eGo Helium extends that strong commitment to delivering style with substance. What makes eGo Helium such an effective piece of industrial design is the way it dresses up a highly functional 320GB hard drive device into a durable and sleek package with plenty of storage capability, making it an easy-to-use ‘eye-catcher’ that’s small enough to go anywhere.”

Key Software

Iomega offers two Mac OS® X backup software applications with the eGo Helium portable hard drive as free downloads for added data safety: EMC® Retrospect® Express for Macintosh 6.1 software, and MozyHome™ online backup software (2GB free; unlimited online storage for $4.95/month). Retrospect Express protects a single Macintosh desktop or notebook computer by backing up to internal and external hard drives, NAS devices, CD/DVDs and removable drives such as Iomega’s REV Backup Drive. MozyHome online backup service provides online storage for backing up selected folders or files to world-class EMC data centers.

Computer users running the Windows XP or Vista operating systems can reformat the eGo Helium drive to NTFS for use with Windows only, or the drive can be formatted as Fat 32 for use with both Macs and Windows PCs. Customers running Windows XP or Vista can also download Retrospect Express HD 2.5 for Windows with MozyHome integration, which gives users the convenience of shared setup information and the ability to send backups to either nearline storage (an external hard drive or network drive), online storage (the Internet), or both.

Compatibility

The Iomega® eGo™ Helium™ Portable Hard Drive USB 2.0 320GB is compatible with Mac OS X 10.1.5 or above and with Microsoft® Windows 2000 Professional, Windows XP, and Windows Vista™. MozyHome software is available for Mac OS X 10.4 and above, along with Windows XP and Windows Vista. EMC Retrospect software is available for both Windows and Mac OS X operating systems.

Price and Availability

The Iomega® eGo™ Helium Portable Hard Drive USB 2.0 320GB will be available worldwide in October for $149.99 from online retailers, VARs, resellers and select retailers, as well as at www.iomega.com. (All pricing in this news release is U.S. suggested retail.)

About EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

About Mozy

Mozy is the leader in online data backup for consumers and businesses. With more than 850,000 users and 23,000 business customers, Mozy offers a simple, automatic and secure service for backing up data over the Internet. Mozy was acquired by EMC Corporation in 2007 and operates as part of the EMC Cloud Infrastructure and Services Division. Information can be found at www.mozy.com.

About Iomega

Iomega Corporation, a wholly owned subsidiary of EMC Corporation and headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The Company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega’s product portfolio includes industry leading network storage products, external hard drives, and our award-winning removable storage technology, the REV® Backup Drive. To learn about all of Iomega’s digital storage products and managed services solutions, please go to the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner.