Today, Apple trotted out its quarterly earnings, as public companies will do. Massive revenue! iPhone sales up! Mac sales up! iPad sales… well. Okay, so not everything was a hit. But don't confuse Apple's declining tablet sales with the vanishing of the iPad. Tablets aren't dying; they just live forever.
Apple has just announced that they have sold three million new iPads since its release last Friday. It's a staggering number. Clearly, they are unstoppable at this point. The future is here to stay, people.
Did you hear? This past weekend set all kinds of iPad sales records. Tim Cook said it! AT&T said it! And while I'm sure the new iPad was a huge part of that, let's temper our applause. There are two generations of iPad on shelves, and AT&T has confirmed that its "record numbers" from Friday include both of them.
These last few months, for the first time since the iPhone was released, customers finally had a choice in who their carrier would be. They'd no longer be shackled by AT&T's sucktastic network! And what did these customers do? Well, it seems like in a lot of cases they, uh, signed on with AT&T.
If you were wondering just how huge the iPad was this holiday, the answer is very. Apple sold 7.33 million tablets last quarter on the way to a record profit of $6 billion. And we haven't even mentioned the iPhones.
This is a massive number. But in the context of other massive numbers—namely Apple's previous product launches—it isn't stunning.
In Europe, each Apple country orders products from the mothership according to their marketing experience and expectations. According to a reliable source, Apple Germany had ordered only 75,000 iPads. Against all their predictions, they got 250,000 orders.