<![CDATA[Gizmodo: iPod]]> http://cache.gawker.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: iPod]]> http://gizmodo.com/tag/ipod http://gizmodo.com/tag/ipod <![CDATA[ Adorable iPod USB Stick Will Melt Any Apple Hater's Heart ]]> Sure, you might loathe Apple with every fiber of your Windows-running being. But look at this iPod USB stick. It's so cute. How can you hate it? It comes in 1GB and 2GB flavors for £19.95 (about $40, damn weak dollar) and £24.95 ($50). Yep, still adorable. Awwww. No? You probably hated Wall-E too. [BoysStuff via Nerd Approved]

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Sat, 05 Jul 2008 15:00:00 EDT matt buchanan http://gizmodo.com/index.php?op=postcommentfeed&postId=5022285&view=rss&microfeed=true
<![CDATA[ Wooden iPod Dock is Wholesome, Er, Wooden ]]> Available for both iPod classic and nano, Marubeni Infotech's wooden docks are coming out in Japan next month. In two finishes: American Walnut; and Scandinavian Birch, (*thwack!*) they have a USB connection and two piddly little 1W channels. Costing $100 and $90 respectively, they're kinda cool, if you're allergic to plastic. Bonus shot after the jump.

[Impress]

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Wed, 25 Jun 2008 08:00:00 EDT AddyDugdale http://gizmodo.com/index.php?op=postcommentfeed&postId=5019452&view=rss&microfeed=true
<![CDATA[ The Breast Motion Power Generator is a Genius Idea ]]> Adrienne So over at Slate has used her natural gifts to come up with the most genius idea yet: an energy-generating bra. Instead of just holding her boobs in place and dispelling that excess kinetic energy into, I don't know, heat, why not use it to power a gadget? According to a breast specialist, a D-cup in a lousy bra moves up to 35-inches up and down during exercise. Professor Wang of Georgia Tech is working on just this problem, using nanowires inside fabric to convert that visual spectacle into something useful. But is it enough to power an average iPod? This Wang says yes. [Slate]

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Mon, 23 Jun 2008 21:29:00 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=5019047&view=rss&microfeed=true
<![CDATA[ JVC NX-PN7 Gives Your iPod a Use Post-iPhone ]]> For those of us who have an iPod (or two) along with an iPhone (or two) under one roof, JVC has just released the NX-PN7 (we had a hands-on way back at CES). Aside from docking more than one iThing at a time, the $149.95 NX-PN7 features AM/FM tuning, alarm clock, timer and unspecified video out. Plus, the dock features two illuminated strips (one under each iPod) that can display nine programmable colors. That's probably enough selection to match at least one of the other superfluously illuminative devices you have floating around the house. [JVC]

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Mon, 23 Jun 2008 13:00:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=5018812&view=rss&microfeed=true
<![CDATA[ Apple Patents Cheapie iPod Classic Touchscreens ]]> When Apple releases a new generation of iPod, it's smaller, but Apple aims to keep profit margins in check too. A new patent points to Apple possibly developing a lower-cost touchscreen for the iPod classic. Instead of utilizing thick glass panels, the design takes advantage of polyethylene terephthalate (PET) plastic. We see this PET in the iPhone/iPod touch already, so the transition would probably be a positive one despite the use of, ick, more plastic. [Patent via MacNN]

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Thu, 19 Jun 2008 15:30:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=5018019&view=rss&microfeed=true
<![CDATA[ $25 iDance WALL-E Is One Seizuriffic Lil' Bot ]]> The iDance WALL-E robot—essentially a dancing iPod speaker—is awesomely spazztastic. He busts his moves to the tune of any MP3 player via 3.5mm jack and gives a groovy light show with his eyes. WALL-E also speaks, saying his name in that adorable voice of his ("WaAaaAAaLL-E"). As you can see in the video, he's not as fancy as his very embarrassed $190 big brother, but for $25 he'll make any Rolly roll for the hills. Hey Hollywood, I smell You Got Served 2. It—that is, the iDance WALL-E—will be out in July. [Disney]

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Tue, 17 Jun 2008 19:08:39 EDT Benny Goldman http://gizmodo.com/index.php?op=postcommentfeed&postId=5017387&view=rss&microfeed=true
<![CDATA[ Dead iPod Cross-Stitch Warms Hearts, Cools Tempers ]]> Surely at least a few of our readers have encountered the dead iPod icon, and now one crafter has taken it upon themselves to immortalize the moment in cross-stitch. No longer will the sad music player invoke the agony of money lost, but the joy of afternoons at grandma's and the smell of freshly baked cookies. (It's just too bad that we listened to our iPod while eating those cookies.) [Crafster via technabob]

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Tue, 17 Jun 2008 14:30:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=5017239&view=rss&microfeed=true
<![CDATA[ United Airlines Offering iPod/iPhone Connectivity on International Flights ]]> United Airlines may be screwing passengers with hefty ticket prices and bag fees, but if you are an iPod/iPhone user, the friendly skies just got a little friendlier. A new deal makes United the first U.S. carrier to offer iPod and iPhone connectivity to its in-flight entertainment system.

Passengers will be able to plug in and enjoy personal content on their own 15.4-inch television while their device charges. The first Apple-enabled aircraft is set to take off from Washington today, and there are plans to have these entertainment centers installed on all first and business class international flights within the next two years. [United via Crave via Electronic House]

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Mon, 16 Jun 2008 15:50:00 EDT Sean Fallon http://gizmodo.com/index.php?op=postcommentfeed&postId=5016895&view=rss&microfeed=true
<![CDATA[ Average Teen Stores 842 Stolen Tracks on Their iPod ]]> In a recent study by British Music Rights, 14- to 24-year-olds were polled as to how much stolen music they carried around on a daily basis. The finding was that almost half of said music was never purchased. 842 of the 1,770 tracks held on the average digital music player were reported as stolen—that's 48 percent.

In addition, half of this group was happy to share all of their music, though probably more often through BitTorrent than Times Online's "hundreds, or thousands, of songs at any one time" postulation. Another point that's not quite clear is whether or not CD backups were considered to be stolen tracks. If so, these numbers become extremely tough to interpret.

Still, 80% of the music pirates said that they'd pay about £10/month for a subscription service. Now if we could only find a subscription service that offered as many tracks as the entire dark alley of the internet, we'd really have something. [Times Online]

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Mon, 16 Jun 2008 10:36:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=5016755&view=rss&microfeed=true
<![CDATA[ Lightning Review: iHome iH12BR iPod Alarm Clock ]]> The Gadget: The iHome iH12, which is an iPod dock, alarm clock, AM/FM radio and stereo speakers all in one compact black box. The BR means it's black and it comes with a remote.

The Price: $79

 The face  The buttons  The rear

The Verdict: It works pretty much as expected. We went through loads and loads of iPod Docks in our iPod Dock Battlemodo last year and like the iHome iH52 speaker dock, we found this iH12 to be fairly bass heavy. That's not really a huge deal if you're using this as an alarm clock to wake up to, but if you're just relaxing in bed, you'll have to make some EQ adjustments to find the right bass setting you're comfortable with.

The alarm features are fine, even if the controls are slightly less intuitive than we'd like. The remote is useful for fiddling with it from across the room, and the unit even has a battery backup in case your power goes out. For $79.99, it's a pretty great all-in-one iPod speaker and alarm clock combination that should work well in most bedrooms. If you want great sound quality in a set that you're going to use to listen to music more often, we'd recommend you get a separate unit to go with this. [iHome]

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Sun, 15 Jun 2008 21:00:00 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=5016576&view=rss&microfeed=true
<![CDATA[ Eino Speakers: An Attractive Portable iPod Dock At Last ]]> Ruggedized, retro aviation, we've done portable iPod docks a-plenty. But until now I've not liked the look of any of them... so here's the Eino. It's pretty simple, with two speakers per channel pushing out 1.4W from a Class-D amp and a bass-enhancement system called Maxx BassR. The 7.7-inch wide thing fits into a carry case, with room for your iPod. And if you're not into the color combos in the pic, there's a blue, white and black frame option. It's available for around $56, but that's from a Japanese site. [Technabob via BBGadgets]

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Fri, 13 Jun 2008 12:00:00 EDT Kit Eaton http://gizmodo.com/index.php?op=postcommentfeed&postId=5016218&view=rss&microfeed=true
<![CDATA[ Dealzmodo: $130 8GB iPod nanos ]]> We know, in light of a $200 8GB iPhone, a $130 8GB iPod nano (refurbished) seems remarkably less impressive. But as of right now, it's still a good deal as well as a great little music player. Plus, keep in mind that just yesterday a flight attendant saw my nano on my tray table and exclaimed, "I didn't know they came so small!" And I'm like 90% sure she was talking about the iPod. [sellout.woot]

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Wed, 11 Jun 2008 12:44:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=5015466&view=rss&microfeed=true
<![CDATA[ Lightning Review: Keeping Your iPhone? Clear Armor Apache-Grade Scratch Protector Reviewed (B.S. Alert) ]]>

The Gadget: Case-mate's Clear Armor film for the iPhone, iPod touch, iPod classic (80GB and 160GB) or BlackBerry Curve protects against scratches using a military-grade Scotchgard film from 3M.

The Price: $19.99

The Verdict: Yes, yes, we know that the 3G iPhone is here, but if you are anything like me and on the fence about upgrading, Case-mate's Clear Armor will do a good job of protecting against scratches while preserving the natural beauty of your original iPhone, iPod or BlackBerry Curve. However, there is some major bullshit involved with their advertising campaign that put me off. First of all, Clear Armor is basically the same thing that Zagg has been selling for years under the name Invisible Shield. The difference is Zagg uses their own nano-memoryTM technology instead of 3M. However, Case-mate has tried to differentiate by relying on gimmicks like throwing a BlackBerry Curve 8300 wrapped in Clear Armor into a blender to demonstrate its durability. As Giz reader Shaun and others pointed out in the comments on the original Clear Armor post, it appears that the BlackBerry used in the demo is absolutely caked in this stuff.

The other issue I came across involved the application of Clear Armor. The video on the site makes it seem as though it is easy to pull the film off the backing before applying—but the reality is that nothing could be further from the truth. In fact, using my gigantic man-hands I managed to tear off the portion of the film that covers the top of the phone on both sets of rear films. All I can say is that it is a good thing that each set of front and back films comes in doubles, because you will probably need them both to get it right. In retrospect, I probably should have used a pair of tweezers or an X-Acto knife to ensure that I got the film off in one piece.

Again, the technology behind Clear Armor is great. I mustered up enough courage to scratch my keys along the back of my iPhone and it came away completely unscathed. However, if you were foolish enough to put your phone into a blender wrapped in a single layer of this stuff, I can guarantee that it would not survive the beating. That having been said, my advice is to stick with Invisible Shield. They offer a lifetime guarantee on their product, they protect a wider range of devices and they are already taking pre-orders for a 3G iPhone version. [case-mate]

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Tue, 10 Jun 2008 15:45:00 EDT Sean Fallon http://gizmodo.com/index.php?op=postcommentfeed&postId=5014592&view=rss&microfeed=true
<![CDATA[ Apple Says White Is Cool Again... But Is It? ]]>

In an otherwise surprise-free keynote today, one without booms or "one more thing"s, one bit of news stood out: White made a quiet return to the iPod family in the premium 16GB iPhone 3G. Sure, it never fully left Apple—remaining the default color for earbuds, plugs, power bricks, AirPort products and the cheapest MacBooks—but we were finally getting used to a world without white iPods. Does this mean after nine short months put out to the pastures, white is already retro-cool again?

This time around, white won't be for everybody. Once the staple color of the iPod revolution, white will be a statement for those bold enough to sport a phone that bright. It's incredible; when Jobs dropped a little black on the masses, we thought that was radical, but eventually accepted it as the norm. When most Apple products went brushed-aluminum, we were again stunned, but now we think nothing of it. Today white, the color that we accepted from the beginning, is back, this time on an iPhone, and it looks like the most far-out Apple product yet.

Will the return of white in the iPhone set a pattern for the iPod touch, classic, and others? Will white be the new, well, white, taking back the reins as the most popular color? Will the color make its way back to Apple's high-style MacBook Air? Can Jobs, Jonathan Ive and the Cupertino crew keep us on our toes forever by recycling the same three finishes? Most importantly, are you a person that's bold enough to rock this flamboyant new phone? I, for one, am not. [Apple]

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Mon, 09 Jun 2008 19:37:35 EDT Benny Goldman http://gizmodo.com/index.php?op=postcommentfeed&postId=5014792&view=rss&microfeed=true
<![CDATA[ Sling On iPhone: Video Hands On ]]> After much speculation, Sling stopped by to show us they have indeed been working on a native app for the iPhone, and gave us a quick hands-on with the proof-of-concept. The demo, which also runs on the iPod touch, offers the ability to connect to your Slingbox and control it using the iPhone's touchscreen.

While Sling plans to develop and distribute the software through the iTunes App Store, the demo build we were shown runs on a jailbroken iPhone because of current testing limitations with the iPhone SDK. And since this is in the early stages of development, the demo was limited in function, but from what I saw, it looks like a totally awesome alternative to mobile TV.

Once you connect to your Slingbox, you control channels with an on-screen remote whose buttons scroll horizontally at the bottom of the screen. There's also a scrollbar full of channel icons that provide shortcuts to specific stations. Video ran pretty smooth and looked good over a wi-fi connection. And it goes without saying, but Sling also has their fingers crossed for a 3G iPhone.

While the current proof-of-concept software is using a WMV codec to stream video, Sling is hoping Apple will make its video decoding assets available on the iPhone so they can use that instead. There's no word on an official release date for the application, but for those iPhone owners with Slingboxes, dreams of mobile TV just became an afterthought. [Sling on Giz]

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Sun, 08 Jun 2008 20:10:01 EDT Adrian Covert http://gizmodo.com/index.php?op=postcommentfeed&postId=395415&view=rss&microfeed=true
<![CDATA[ Interactive Timeline of Apple Announcements (With Video) ]]> We know the iPhone is going to be center stage on Monday. But maybe you don't want a new iPhone, you want one more thing. Cult of Mac has convenient interactive timeline of big announcements from every Stevenote (with video!) so you can figure out what's more likely than not, using history as a guide.

Definitely watch the original iPod announcement, which is kind of surreal—no applause or cheering in a crappy beige auditorium, waiting 10 minutes before you see it—and then check out the iPhone one. Gods aren't born overnight, but they can be fashioned over the course of 6 years, apparently. [Cult of Mac]

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Sat, 07 Jun 2008 19:00:00 EDT matt buchanan http://gizmodo.com/index.php?op=postcommentfeed&postId=5014277&view=rss&microfeed=true
<![CDATA[ How To Launch an Apple Product in 5 Easy Steps ]]> Ladies and gentlemen, after hours of studious dissection of Apple keynotes (requiring countless YouTube clips, a non-linear editing program and a pile of empty Hot Pockets boxes that reaches our ceiling), we've figured out just how Apple "does it" and presented "it" to you here. Launching a new iPod or iPhone isn't about the new-fangled technology; it's about the showmanship. And here are the five, snake-charming ways Steve Jobs lures you to buy a new version of what you already have. SPOILER ALERT: It may involve comparing things to pencils.

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Fri, 06 Jun 2008 10:55:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=5013863&view=rss&microfeed=true
<![CDATA[ Cannondale Bicycles May Get iPod Dock Upgrade + Stat Tracking ]]> Cannondale bikes hired a design firm to render up some possible future features on their rides, one of which is a very interesting one called MetroPolite that has an iPod connector. An iPod seems like the last thing you want to be shoving into your ears when you're riding in a Metro area, seeing as bikes lose to cars when the latter accidentally hit the former, but the connector isn't just for that.

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Based on the renderings, you can display a rear view camera on the screen (technically impossible) or use the iPod like a Nike+ device to track your bike workout (might also be impossible). Still, very cool if you're using this on rides that aren't through traffic. [Cannondale Community via Cannondale via Trend Hunter]

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Tue, 03 Jun 2008 20:00:00 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=5012793&view=rss&microfeed=true
<![CDATA[ iHome iH69 and iH70 Are Computer Speakers + iPod Docks ]]> We've seen the iHome iH69 before, but it and the slightly newer iH70 computer speakers have an iPod dock built directly into the body. Why's this useful when you've theoretically got your computer plugged into your computer; the same computer that already has the music library that you fed your iPod with? That's a good question, but iHome's probably assuming you're taking these speakers to, say, work. Or something. The iH69 is $99 and the iH70 is $122 when it's released soon. [iHome]

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Tue, 03 Jun 2008 15:00:00 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=5012697&view=rss&microfeed=true
<![CDATA[ Apple's Back to School Deal Is All About the Benjamins and the 8GBs ]]> ipodtouchschool.jpgAs we reported yesterday, Apple's Back to School deal is up and running today, and this is what you get: a free 8GB Nano or 8GB iPod Touch after your rebate. Students or teachers using the deal will get $100 off a MacBook, $140 off an iMac, $200 off a MacBook Pro, and $230 off a MacBook Air. Back to School runs until September 15. [Apple Store]

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Tue, 03 Jun 2008 06:30:00 EDT AddyDugdale http://gizmodo.com/index.php?op=postcommentfeed&postId=394733&view=rss&microfeed=true
<![CDATA[ Apple Back to School Promo: Free iPod touch With Mac Purchase ]]> ipodtouchschool.jpgJust a heads-up college students, in case you're in the market for a new Mac: Apple's annual back to school promotion is expected to kick off tomorrow, and it's rumored to top the nano they've been giving out for the last few. College students who buy a qualifying Mac will get a free 8GB iPod touch (or 8GB nano). The promo will supposedly run June 3-Sept. 15, but we'll know more tomorrow (or by WWDC at the latest) for sure. So hold off for another day, just in case. [Mac Rumors]

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Mon, 02 Jun 2008 16:00:00 EDT matt buchanan http://gizmodo.com/index.php?op=postcommentfeed&postId=5012348&view=rss&microfeed=true
<![CDATA[ Griffin WindowSeat Holds Your iPhone/iPod Touch at Eye Level For Convenient Viewing, Face Hitting ]]> This Griffin WindowSeat is a suction cup-based iPhone/iPod touch mount for your car, allowing you to keep your phone at eye level for easy map viewing and voicemail checking. What's left unsaid is how sturdy this thing is in case of an accident, and whether it will come careening off your window or dashboard into your face to make a comically iPhone-ish indentation on your cheek. Either way, it's $29.99, which isn't all that expensive for the ability to surf the internet while driving (kidding). [Griffin via PCWorld]

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Mon, 02 Jun 2008 15:00:00 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=394631&view=rss&microfeed=true
<![CDATA[ iHome Alarm Clock Rotates Because It Can ]]> While the iPod touch is capable of rotating to tweak the video aspect ratio, most docks make you choose one way or the other. But the iHome iH41B dock will actually rotate with your iPod, and its digital clock display will adjust to match. For those of you who just own standard iPods, the iH41B is still compatible. So fulfill all those dreams of docking your MP3 player at a 90-degree angle. And never let someone tell you that you can't do something again. [iHome via Crunchgear]

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Fri, 30 May 2008 18:30:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=394353&view=rss&microfeed=true
<![CDATA[ Griffin PowerDock is Two iPods At the Same Time, Man ]]> There's nothing better than two iPods or iPhones at the same time, unless you're talking about four iPods at the same time, but let's not get greedy. Griffin's PowerDock lets you bathe in the comfort of knowing two beautiful universal dock ports are being serviced simultaneously, while at the same time holding them upright in a gentle caress that only a dock that's certified as "Works with iPhone" and "Made for iPod" can. You too can get two iPods at the same time for not one million dollars, but $49.99. [Griffin]

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Fri, 30 May 2008 14:00:00 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=394278&view=rss&microfeed=true
<![CDATA[ Wireless Pong Between Multiple iPhones, iPod Touch ]]> This has to be the coolest implementation of Pong ever: load the iPong application in two or three iPods touch units or iPhones, and start playing between them using your finger, with the ball actually passing from one screen to the other depending on the ball angle.

The software was made by Mr. Kondo—a colleague of Ryo Shimizu, CEO of Ubiquitous Entertainment—in an hour. We don't know if it will make its way to the iTunes store as a commercial product, but I hope it inspires other developers to use this kind of competitive—or collaborative—gameplay. [Asiajin via [Technabob]

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Fri, 30 May 2008 09:45:00 EDT jesusdiaz http://gizmodo.com/index.php?op=postcommentfeed&postId=394203&view=rss&microfeed=true
<![CDATA[ Clear Armor Brings Apache-Grade Scratch Protection to Your iPhone (But Will It Blend?) ]]> Case-mate has announced the release of a "groundbreaking" new product designed to protect your iPhone, iPod touch, iPod classic (80GB and 160GB) or BlackBerry Curve from scratches using a military-grade Scotchgard film from 3M that was originally designed to protect Apache helicopter blades during Desert Storm. The film is also completely clear, so there are no bulky, ugly cases to contend with. But the real question here is: does it blend? Well, let's find out:

Case-mate's Clear Armor is available now for $19.99. It may not have been released in time for the iPhone case Battlemodo, but look for a review soon. [case-mate]

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Thu, 29 May 2008 16:00:00 EDT Sean Fallon http://gizmodo.com/index.php?op=postcommentfeed&postId=394075&view=rss&microfeed=true
<![CDATA[ Apple Files Patent To Put Solar Cells on Portable Devices ]]> Is Apple planning on giving their MacBooks, iPods and possibly the iPhone a solar powered boost of energy? Doubtful—but we know they have thought about it thanks to a recently published patent for "solar cells on portable devices." According to the patent, Apple would completely cover a device in a thin layer of solar cells—including the display to maximize the amount of power that the device could harness from the sun.

Motorola has already toyed with an idea involving infusing their LCDs with solar panels, and to be honest, most if not all of the major companies out there have at least investigated the possibilities. However, given the limitations of solar power, it seems unlikely that a major manufacturer would go this route in the near future. [Patent Filing Forbes and MacRumors via Inhabitat]

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Tue, 27 May 2008 16:41:00 EDT Sean Fallon http://gizmodo.com/index.php?op=postcommentfeed&postId=393505&view=rss&microfeed=true
<![CDATA[ MacHEADS: The Movie Interview ]]> Kobi Shely and his brother Ron are obsessed with Apple, but they don't camp out in line for the latest "i" product. Where as most Apple followers are excited by iMacs, iPhones or even the occasional Newton, Kobi and Ron are more fans of the fanboys— intrigued by the "Macheads." MacHEADS: The Movie is their half-funny, half-disturbing documentary on the subject a year and a half in the making. Just last week, they put the final touches on the film to ready it for distribution.


We had a chance to ask director/writer/editor Kobi Shely about his first movie. And he had some interesting things to say about Apple and the people who really, really love them.

macheadmacworld.pngTell me about shooting the documentary.
MacHEADS was produced throughout 2007 and 2008; First day of shooting started with Macworld conference in January 2007 and ended in June with the first release of the iPhone. Brothers Ron and Kobi Shely, and Director of Photography Alon Grego flew from Israel to San Francisco and met up with a local production teams. The budget came independently we managed to come up with approx $200,000.

How many people did you chronicle?
We interviewed 50 people form the community and inside Apple, but naturally not all of them were included in the final cut.

Can you define "Machead" in one sentence?
(Obviously you take more time to do it in the film.)

MacHEADS starts with a definition from the Urban dictionary - a person who regularly uses and is somewhat obsessed with Apple computers; or Macs. I would add to this A person who had put the Mac (including: UI, OS, APPLE Inc. , Steve Jobs and peripheral Mac products) in the center of his day-to-day life.


Why did you pick Mac enthusiasts as the topic for a documentary?
I think Mac enthusiasts are the best topic for a documentary as an art form the investigate human phenomenon. In fact, before starting the project I was surprised to find out that this film was not done yet. Mac enthusiasts posses all the right ingredients and traits for a compelling documentary: lust,obsession, devotion, comradery and ... sex appeal


Did making this film provide any particular insights to why/how people are obsessed with the Apple brand?
We wanted to answer the core question : How is a community formed around a brand and how did this phenomenon begin? I wasn't satisfied with the usual answers about design and the "power of the brand". I knew there was something bigger. During the filmmaking process it became obvious that there is a community and there is Apple. Although they correlate, in many ways they are separated.

In the early days the only people who were using personal computers were hobbies and scientists. Apple was the first company to actually build a prepackaged product for the rest of us. This sparked a sense of techno- utopia, different people were getting together to change the world through technology by using a Mac. And as often in these world-changing situations these people were the underdog, the minority. They had to band together to survive, their survival mechanism was similar to those penguins who hold together and got to press tightly together and exclude all outsiders to share what ever body warmth they can manage.

This is why this community is so obsessed with Mac because it managed to tap into their survival mechanism. However there is an expanding base of Mac fans who simply follow Apple because it is cool and fashionable, these are not the die hard obsessed MacHEADS.
macheadhat.png
Is Mac obsession any different from obsession with any other hobby, person or company?
I'd have to say that there is no question that it is an obsession not like any other. In the 90s crisis Mac users went out of their ways volunteering to save the company from going down, how many brands can claim that? and it wasn't just a one time thing it was through a period of almost 3 years. This kind of loyalty in my opinion brands can only dream of. What is interesting to me is that Apple never figured out how to manage their die hard fans, in some way the Macintosh community scares Apple. And now that Apple has become an overwhelming success they want to move away as far as they can from their most loyal and create a clean image of a life style brand.

Walk me through the process of post production.
Post production took us almost 8 months to complete. We are a small production company and when I say small I really mean me and my brother and MacHEADS is our first documentary project. There are benefits of being fully independent but there are also downsides of not having a team of specializing people in the process of post. We had to rely on ourselves to figure out ways to research archives go through legal issues compose the story score the music, animate and color correct the footage...I edited at my apartment on Avid Xpress Pro (using of course a G5), the online was done on Symphony, music composed in L.A by our talented friend and composer Roy Zu Arets, and sound design was executed by Ohad Tzachar who worked in N.Y for a leading broadcast company. A lot of people we worked with were in some ways Apple fans because they come from creative fields and they were very kin to get on board and help.
macheadmacs.png
What's the future for MacHEADS: The Movie?
During the filmmaking process we came to realize the promise of web 2.0 and community driven distribution. Although we are negotiating with some distributors about Television deals, we believe such a film could become a good proof for the digital independent distribution potential. MacHEADS is in general a film about the community and for the community and this is why it is best fit for web 2.0 distribution. Also we hope to be able to get onto iTunes which is also a natural platform for such a movie. Now that we are done with the post production we are planning a few special screenings in San Fransisco and NY. We will naturally be going on festival circuit tour all across the world.

So are you a Machead?
No, but like most creative we use and love Apple products. [MacHEADS]

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Mon, 26 May 2008 11:00:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=393181&view=rss&microfeed=true
<![CDATA[ Analysts Predict Apple 2013: That's One Wonky Crystal Ball ]]> Foretelling Apple's next grooves is the national pastime for (some) geeks and an occupational obssession for analysts, who trip over themselves with crazy predictions in "notes" and reports to people with lots of money who want to make more. Forrester just released its big report on what Apple will be like in 2013, and it's a doozy—their crystal ball must be a Chinese knockoff, because it completely ignores the actual direction of not just Apple's wares, but gadgets and media as a whole. An Apple clock radio? Really?

To start, for people who supposedly have " years of tracking [Apple's] strategic product moves" they seem woefully unaware of products that Apple has out right now, much less where Apple is heading. For instance, they predict a whole new "home server" product/market to dish out your movies and music. Time Capsule could do that with a couple of firmware updates. And it's already out there.

The biggest thing is that they're seeing seven or eight major products at Apple's core where really there's just a few, at most. The illogic of Apple doing Geek Squad-style home installs or pumping out digital picture frames and media-streaming clock radios aside (yes Forrester really suggests all of those things), stuff is converging (or trying to), not multiplying and splintering. Macs, Apple TV and the iPhone cover most of what Forrester is proposing is the future of Apple and in a far less complicated way than they're imagining—what's missing is the content, but that's a wider problem, beyond and outside of Apple (and anyone else trying to make god boxes for the living room).

Here's our take on 2013: Fewer boxes and gadgets, more integration, more seamlessly. Can we get our six figures now? [Forrester]

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Thu, 22 May 2008 14:00:00 EDT matt buchanan http://gizmodo.com/index.php?op=postcommentfeed&postId=392725&view=rss&microfeed=true
<![CDATA[ Apple's Top Designer Explains Design ]]> Most of you probably know Jonathan Ive even if you don't recognize the name—he's Apple's head of design (otherwise known as the company's Senior Vice President of Industrial Design). And he's chiefly credited for designs of the iMac, iPod and iPhone. In an interview with The Independent, he shared some of his philosophies on designing for Apple, and just how Apple "does it."

We have a very clear focus that all the development teams at Apple share, a focus around trying to make really great products. That can sound ridiculously simplistic, almost naive, but it's very unique for the product to be what consumes you completely.
Later in the piece, Ive talks about Apple's place as a cultural icon.
I'm not driven by making a cultural impact. That's just a consequence of taking a remarkably powerful technology and making it relevant. My goal is simply to try to make products that really are meaningful to people.
We could easily pull the entire interview and paste it here for you to read, but you should really hit up the original article instead. There's plenty more interesting stuff left. [The Independent via psfk] ]]>
Tue, 20 May 2008 12:00:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=392020&view=rss&microfeed=true
<![CDATA[ Updated Napster DRM-Free Store <3 iPods ]]> ViewMedia.jpegNapster announced the transition to all DRM-free MP3s several months back, but now their 6 million song catalog is fully up and running. Now compatible with iPods/iPhones, Napster even claims that their inventory is "50% larger than any other MP3 store," though we're a little confused on the math since iTunes offers "more than 6 million [songs]" themselves. Most of Napster's catalog will be available at 256kbps bitrate, and they claim to be the first store to offer 100% MP3-formatted tracks. Anyone gonna give the service (another) go?

UPDATE: Ahh, we get it. Largest "MP3 store," not digital music store. Nice catch, commenters!

Napster Launches World's Largest MP3 Store Featuring 6 Million Tracks

Songs Purchased at Napster Now Compatible With iPod and iPhone
LOS ANGELES —(Business Wire)— May. 20, 2008 Napster (Nasdaq:NAPS), the pioneer of digital music, today announced the launch of the world's largest and most comprehensive MP3 store at http://www.napster.com/store.

Napster's download store is more than 50% larger than any other MP3 store and boasts not only the largest major label MP3 catalog in the industry, but also the largest library of independent music available anywhere. All Napster download sales in the U.S. will now be in the user-friendly, DRM-free MP3 format, which is compatible with virtually any MP3 player or music phone including the iPod and the iPhone. Napster is the first music subscription service featuring major label content to offer 100% of its catalog in the MP3 format for download sales.

"Music fans have spoken and it's clear they need the convenience, ease of use and broad interoperability of the DRM-free MP3 format, and they want to be able to find both major label artists and independent music all in one place. Napster is delighted to deliver all of this and more with the world's largest MP3 catalog," said Napster's Chairman and CEO Chris Gorog. "Our new MP3 store, together with our award-winning 'all you can eat' music subscription service, provides the most comprehensive and exciting music experience available. Virtually any portable device in the world can now be used to enjoy tracks purchased at Napster, which is an important breakthrough for our company."

Pricing for download sales will remain at 99 cents for single MP3 tracks and $9.95 for most MP3 albums, Napster confirmed. The vast majority of the MP3 catalog, including all major label content, is available at a high-quality 256kbps bitrate, and downloaded tracks include high-resolution album art. Consumers can visit and browse the download store with no obligation or commitment, and can also choose to subscribe to Napster's on-demand streaming service, which is web-based and can be accessed from any Internet-connected computer without downloading software.

"Our goal is to enrich your life with music, in ways that are personalized to you," said Chief Operating Officer Christopher Allen. "Napster now offers a truly complete and synergistic digital music destination, where music lovers can not only discover and listen to music, but also buy and own everything they want in MP3 format, which works on any music player. The combination offers consumers the best of both worlds."

Napster gives music fans the freedom of choice to discover, experience, and buy music on their own terms. With its web-based, open, innovative products and services, Napster gives consumers the ability to enjoy music across their desktop, living room, portable music player, and mobile phone.

"Developing online music services into true go-to consumer music destinations depends in large part on reducing hurdles to adoption," said Susan Kevorkian, IDC's Consumer Markets program director, "By offering millions of high quality, MP3-encoded DRM-free tracks from all of the major labels as well as independents, this service is well-positioned to appeal to the broad spectrum of music lovers, including iPod and iPhone owners."

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Tue, 20 May 2008 09:20:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=391971&view=rss&microfeed=true
<![CDATA[ First Year Kindle Sales vs. iPod, Palm Pilot and Other Famous Gadgets: How's It Doing? ]]> Amazon's Kindle might pull in $750 million by 2010, growing from an estimated 189,000 units this year to 2.2 million in the next couple, according Citi analyst Mark Mahaney. But how does that stack up against other important gadgets in their first year of life? Silicon Alley Insider has done the hard work for us. Considering that Kindle is a gadget type that the mainstream has had no basic interest in until now (e-reader) and that it's been perpetually out of stock, it's not doing too shabby, though it's had a serious hype advantage over some of those gadgets. I have the feeling Kindle 2 is where it's really gonna be at. [Silicon Alley Insider, Thanks Dan!]

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Mon, 19 May 2008 19:40:00 EDT matt buchanan http://gizmodo.com/index.php?op=postcommentfeed&postId=391848&view=rss&microfeed=true
<![CDATA[ Radioraft, A Stereo That's Ready for Tubing ]]> The Radioraft is a 400W, five-speaker stereo system that floats around the pool while keeping your iPod dry in its waterproof compartment. And it has cup holders. Priced at $2,000, we were a little confused at how the Radioraft stored eight hours' worth of power, but from the product photos, we can only assume that it supplements its batteries by harvesting thermal energy from ambient college girls. Or nuclear fusion. [Radioraft via Le Journal Du Geek]

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Mon, 19 May 2008 16:20:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=391676&view=rss&microfeed=true
<![CDATA[ Zvue Spirit MP3 Player Brings New Meaning To Patriotism ]]> Sure, the iPod has marketshare...and what may prove to be a timeless style. But you know what kicks the crap out of that stuff? Patriotism. And nothing says "America" like red, white and blue along with a star-shaped control panel—exactly what the Zvue Spirit is ready to offer.

Picture%2041.jpgThe Spirit stores 1GB of tunes, including 15 preloaded patriotic tracks like Lee Greenwood's God Bless The USA. At just 2"x 1 3/8, it seems a little small for American Hummer-driving, Big-Gulp-drinking tastes. But who are we to ever question something that in some way almost resembles the American flag? Pre-order your Zvue Spirit today for $35.99. [Zvue via anythingbutipod]

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Sat, 17 May 2008 19:15:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=391480&view=rss&microfeed=true
<![CDATA[ Apple Goes To War (This Time Not With Microsoft) ]]> When Apple purchased chip manufacturer P.A. Semi, the Department of Defense was worried. Why? P.A. Semi manufactures chips for ten different military systems, and has $100 million in deals with the DoD over the next four years. And the DoD never expected Apple to keep supporting the sweet, deadly chips.

But they were wrong.

According to The Register, while Apple does not plan to continue modifying/improving P.A. Semi's PowerPC-based processor architecture, Apple has employed a number of veteran P.A. Semi staff members just for the task of supplying the current chips for years to come.

To us, it seems pretty logical, as if Apple is simply honoring the existing contracts/promises of P.A. Semi. Then again, it's just such a strange move from such a painstakingly marketed company—Apple and the military certainly make for strange bedfellows. More on this point from The Register:

While the information is limited at this point, we believe the military interest in PA Semi's low-power chip may have forced Apple's hand here. Uncle Sam hates to design new missiles only to have the guts ripped out by some dude in a mock turtleneck.
Think deadly? [The Register via Valleywag] ]]>
Sat, 17 May 2008 16:30:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=391486&view=rss&microfeed=true
<![CDATA[ Singapore Airlines Flights Get iPhone/iPod Docks and 15.4-inch LCDs ]]> Singapore Airlines is installing iPod docks and 15.4-inch widescreen LCDs in their all-Business Class Airbus A340-500 flights between NY/LA and Singapore, ensuring that we're going to be flying with them if we ever have to travel to that part of the world. Each business customer can dock their iPhone or iPod and watch their own movies on the included noise-canceling headphones—which will be interrupting when the captain wants tell you to look off to your left so you can see a drunken Superman mooning your plane. Flights from Newark with this will start May 15 (today), and August for the LA ones. Maybe now business passengers won't engage in business time whilst in the air.

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Thu, 15 May 2008 20:00:00 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=391003&view=rss&microfeed=true
<![CDATA[ iPod, Sony Ericsson Phones Appear in Metal Gear Solid 4; No Xbox 360s to be Found ]]> This is… weird. Apparently, in the upcoming Metal Gear Solid 4 (never heard of it), you can have a fifth-gen iPod in your inventory for some reason. Also, there appears to be a girl using a Sony Ericsson W62S flip phone as well. I'm hoping you can kill guards by jamming the iPod into their throats, but I'm not holding out hope. Hit the jump for a couple more screenshots of the sweet, sweet product placement in action.

mgs4_ipod2.jpgmgs_clamshell.jpg[Cell Passion and iLounge via Engadget]

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Thu, 15 May 2008 19:00:00 EDT Adam Frucci http://gizmodo.com/index.php?op=postcommentfeed&postId=390981&view=rss&microfeed=true
<![CDATA[ What Gadget Can You Not Live Without, Even for a Day? ]]> According to a survey by IDC and Nortel, for over a third of people, their cellphone is the most important thing in their pocket—they'd even leave their wallet and keys at home if they could only take one thing with them for 24 hours. If I had to leave the house for a day and could only bring a single "thing" with me, it'd probably be my iPod nano (even over my wallet)—I don't need to talk to other people, I need to ignore them. But you might be less of a misanthrope than I am—so what's the most important gadget you carry, the one chunk of shiny plastic and metal you can't separate yourself from, even for a single day?

Gawker Media polls require Javascript; if you're viewing this in an RSS reader, click through to view in your Javascript-enabled web browser.

[Reuters, Image via Flickr]

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Wed, 14 May 2008 19:59:00 EDT matt buchanan http://gizmodo.com/index.php?op=postcommentfeed&postId=390624&view=rss&microfeed=true
<![CDATA[ 50% Off iPod Classic Accessories ]]> Over at Mertiline, you can save 50% off iPod classic accessories including GelaSkins. The savings might not sound like much when it comes to already cheap accessories, but coupled with free shipping you can score a GelaSkin for $9, car charger for $5, USB car charger for $6, alarm clock for $25, or shower adapter for $23. Just make sure to enter the code "mp3ac50poff" at checkout. [Meritline via bargainjack]

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Wed, 14 May 2008 10:50:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=390326&view=rss&microfeed=true
<![CDATA[ Zune Hits 2 Million Sales, Drinks Creative's Milkshake ]]> Industry numbers group NPD has just confirmed that Microsoft's Zune's sold 2 million units, just slightly under one year after it sold its first million. Where is Microsoft getting the marketshare for the extra million? Mostly from Creative, who dropped from 4% marketshare to 2% from Q1 '07 to Q1 '08. Apple's also gone down from 72% to 71%, so there might be some defectors in the fruit squad as well. Total marketshare for Microsoft now stands at a decent 4%. [PMP Today via Tech Digest]

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Mon, 12 May 2008 17:10:00 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=389668&view=rss&microfeed=true