I'll agree that it's not the most technically satisfying solution for VOD service on TVs, but it'll do for now.

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IPTV is a competing format against cable and satellite television services.

IPTV will carry all of the same channels you now get with either your satellite or your cable provider: MTV, Showtime, Cinemax, HBO, Discovery, etc.

IPTV is being deployed by your telephone company, over newly deployed fiber optic networks that bring fiber all the way up to your home

IPTV is not being deployed by your cable broadband company as cable bandwidth is too narrow to take full advantage of IPTV

IPTV will not work over a DSL line as DSL bandwidth is too narrow to take full advantage of IPTV

IPTV signals will be comprised mostly of uncompressed digital video and audio; even 1080p HD content will be broadcast over IPTV in uncompressed form. Uncompressed video allows for much greater fidelity than compressed forms like those found on satellite and cable

IPTV image and sound quality, because being broadcast uncompressed, in most cases, will look and sound significantly better than the same content over cable or satellite, both of which, greatly compress their signals . . . especially their HD content

IPTV does not require the user to have a broadband connection. Since IPTV is being transmitted over fiber optic networks, those networks already have more than enough bandwidth on their own to adequately transmit the IPTV signal. Chances are, your IPTV carrier, will likely offer to sell you a broadband internet connection using their fiber optic network at a discount if you chose their IPTV service, in much the same way your local cable TV provider offers to sell broadband internet connection using their cable network. If you are particularly lucky, your IPTV carrier will be an especially competitive IPTV carrier, like Verizon's FiOS TV service, and will likely sell you broadband services that are much faster than cable broadband - up to 50Mbps/20Mbps worth of broadband speed.

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