On the DVD and BD "Ultimate" versions of the film:

The sets offer the ultimate IRON MAN experience with extensive explorations of the origins of the character in a six-part featurette, as well as a seven-part in-depth look at the making of the film, a revealing documentary on the stellar visual effects, Robert Downey Jr.’s original screen test, deleted and extended scenes, a photo gallery of concept art and behind-the-scenes images on the set and more.

The Blu-ray edition will feature these extra goodies:

One of the most anticipated releases of the year, the IRON MAN Blu-ray presentation offers even more exclusive content for an incredible entertainment experience including a “Hall of Armor” that allows fans to enter the Stark database to zoom in on any of the three Iron Man suits — or Iron Monger. They can then activate the digital 3-D schematics to check out every weapon and the full high-definition renders let users fly around each suit to explore each of the armors in comprehensive detail.

The “Iron Man IQ” is a user-friendly web application that lets users create and share new multiple choice quizzes based on clips from the film. Fans can also download other users’ challenges via BD-Live.

Fully-controllable Iron Man porn, at last. Sign us up. It should be noted that there will also be a single-disc, standard DVD release as well, but not on Blu-ray. [Hollywood Newsroom]

Best Product Placement - Iron Man
The Iron Man movie looks better with every second we see. But did the product placement pass you by? Keep your eyes peeled in the garage scene—Iron Man drives a Tesla Roadster. It's a nice car...but the guy can fly.

Best Lost Cause - HD DVD
This lame commercial plugging "what you watch after the game" was tossed in at the last moment. It's not even worth watching again, but here it is anyway.

Best High Concept - Audi R8 (Old Luxury)
Taking a lesson from The Godfather, a man wakes with an old (Bentley?) front end in his bed. Blood has been replaced with oil, and our longing with the R8.
Audi R8 Luxury Sports Car Super Bowl Commercial Ad

Best Laugh - ETrade.com (Clown Version Sequel)
The first baby stockbroker we met was kinda lame. But then we realized that the first ETrade commercial of the night was just a setup for a great payoff.
ETrade.com

Worst Punchline - Garmin
Little car, little military leader, little horse...and what about the GPS? Is it little or something?

Best Non-Commercial Commercial Moment - Football Terminated
You know that stupid Fox robo football player they've had for a few years as part of their graphics package? On three occasions, the Terminator came in and beat the shit out of him. And damn, it was fulfilling.

Strangest Cross Branding - Ford (regional commercial)
Ford pitches you a Fusion with a free iPhone...to use with Sync...a Microsoft product. And they use an iPod touch commercial style. Very weird. (And note: if this commercial existed before tonight, we're sorry. We use something called 'DVR' so we're a bit out of touch.)

Best Adolescent Humor - AMP Energy
There were sparking nipple clamps, I mean, c'mon.
Amp Energy

Lowest Kick To Disney's Balls - CareerBuilder.com (Follow Your Heart)
Singing crickets just don't have it as easy as they used to.
Career Builder Superbowl Commercial: Follow Your Heart

Best Overall Commercial - FedEx Pigeons
The fisheye POV shot from the carrier pigeon's enhanced eyewear sealed the deal. But GPS and nightvision can only do so much when you're a pigeon.
Fedex Super Bowl Ad: Carrier Pigeons Bad Choice for Shipping

The iControl watch is offered up an a variety of colors, including gray, black, white, pink, blue, orange and green. Timex sent us a black one, probably thinking that the other colors might be a little too girly for our tastes. The watch looks like most training watches except it's quite a bit smaller, and we mean that in the best way. It's unobtrusive around the wrist, and doesn't stick up too far. Its band is strong yet pliable, and it's nice and open with plenty of perforations, keeping down the perspiration.

We tried plugging in the dongle to both an iPod nano (it doesn't work with the iPod shuffle because that player doesn't have a dock connector) and an iPhone, and it synced up flawlessly with each one as soon as we plugged it in. The iPhone complained that this device wasn't designed for it and offered to go into airplane mode, but after we selected No, it communicated with the watch without incident.

After it's synched up with the iControl watch, the iPod accepts the watch's commands almost instantly. The next/previous track buttons are on either side of the watch, the volume up and down buttons are on the right side, and the play/pause button is front and center, and all are easy to reach and operate. One major disappointment was the lack of fast forward or rewind controls. We find that to be a useful capability when listening to podcasts, because we often zone out and want to back up and hear certain sections again, but you can't do that with iControl—if you want to back up a bit, you'll have to dig out the iPod and do that the old-fashioned way.

Because of that lack of fast-forward and rewind, it hardly makes any sense to use this watch with the iPhone, especially when using the iPhone's included headphones with play/pause and next-track functions available right there on the earphone cable. Once we have our volume set with the iPhone, we rarely need to adjust it again or go to the previous track. But when walking with the iPod nano in a pocket, it was especially convenient to be able to pause and advance the tracks without having to break stride or grope for the iPod.

Besides those iPod features, the watch also contains the full complement of training features of other Timex Ironman watches, including a 50-lap memory recall chronograph, the ability to store training logs with your current workout, a multimode countdown timer, two interval timers for speed and endurance training, and three customizable alarms. It's also water resistant to 100 meters.

The Timex Ironman iControl watch works as advertised, and it looks great, too. However, if you're getting this watch just to control your iPod, or especially your iPhone, $125 is a steep price to pay for the limited convenience it offers.