• #winebottleumbrella

    Is.a.Brella Wine-Bottle Umbrella Doesn't Contain Wine, Sadly

    First I thought "ah... what a cute gimmick" about this Is.a.Brella thing, but then I realized the essential cleverness of the design. You're in a rush to get on the train on a rainy day: furl your Is.a.Brella, leap aboard, slide it into the bottle cover keeping it compact and tidy, and stop all those trapped raindrops from splashing onto people nearby. Neat, and pretty unusual looking too. So I get it... but what I don't get is the marketing-speak from the website, auto-translated by Google. More »
    06/12/08
    6,866
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