Ever since July 16, 1969, the rockets that pushed Apollo 11 into the atmosphere—and mankind to the moon—have been laying at bottom of the Atlantic ocean. Jeff Bezos has been keen to get them back, and now, thanks to his hard work and vast fortune of book money, they're seeing the light of day for the first time in…

Everyone wants you to share. Share the music you listen to, the movies you watch, the articles you read, the books you read. So Johannes Osterhoff is sharing, just with the guy in charge.

Jeff Bezos revealed to the BBC that Amazon makes no profit off the Kindle Paperwhite and Kindle Fire HD. Both devices are sold at cost, which means, both devices' price is how much it costs Amazon to make them.

A Jeff Bezos-funded team of sea explorers has located the Apollo 11 rockets that helped get man get to the moon.

I'm sure Amazon founder and CEO Jeff Bezos doesn't know about this, but he's funding a seemingly Christian extremist search engine that is anti-abortion, anti-evolution, racist and even thinks that rape may be justifiable. It's called ChaCha, and it powers Android's most popular Siri competitor, Iris.

Was Steve Jobs the comeback player of the year in 2001? Was Jeff Bezos rookie of the year? Who won the batting title? What's the equivalent of winning a Golden Glove award? Who is Ted Leonsis???

Remember that Google engineer who shit-talked his own company? He's back! And this time he's saying nice things—he's had a personal run-in with Jeff Bezos, and is here to report just how insanely smart (and insane?) he is.

Looking back at the Kindle's history, that original Kindle was pretty rip your eyes out ugly, huh? An odd shape with quirky buttons and even stranger scroll wheel...God who thought of that? Apparently, RIM. Jeff Bezos loved his Blackberry so much he based the Kindle's design off of his favorite gadget.

There's a reason we crowned Jeff Bezos the next Steve Jobs: he's cool, composed, stylish, and bald. And now you can see his ascension in motion, as he pitched the world on the new Kindle family. Nice jacket, Jeff.

Jeff Bezos broke about a dozen legs yesterday. His presentation announcing Amazon's new Kindle lineup was entertaining, memorable and most of all, convincing. He sold it. And in doing so, made it pretty clear that he's our next Steve Jobs.