It happened in the "Seinfeld reunion" episode of Curb Your Enthusiasm. The iMac seems to be from the previous generation, not the 16:9 model. Jerry's classic Mac was only replaced once before, during the last season, with an Apple Macintosh 20th Anniversary.

It wasn't the only wink to the Cupertino company during that episode, but it certainly was the most significant sign of time change.

I wonder if Jerry's iMac actually runs Windows (and that sound you heard was the scream of the million Apple fanboys reading these lines). I know. I'm a cruel man. [Macenstein and Edible Apple]

Phase 2 of Microsoft's Windows ad campaign debuted tonight during The Office, and the latest work by ad agency Crispin, Porter + Bogusky definitely beats the crap out of those (ill-fated?) Gates/Seinfeld ads when it comes to making a point. The point is simple: Not all PC users look like John Hodgman. Some are even sexy beasts. It's easy to spot Deepak Chopra and Bill Gates affirming their PC-ness, but I think I also saw A-Rod Tony Parker and Eva Longoria too. You guys have a look and fill in the gaps, because there are a lot of celebs and specialists showing PC pride here. I only wish it didn't open with that poor bastard Hodgman lookalike—the message is damn loud and clear anyhow. Update: Windows' 15-second "I Wear a Suit" video below...

[Hey, sorry, I couldn't resist adding this note. Not that this changes any of my gear preferences, but these ads don't seem to feature scripted actors, and there is no baby music. Hello Chiat Day and Apple, time to get some new commercials: you've been out maneuvered! — BLam.]

[Microsoft]

From a trusted Crispin Porter + Bogusky source, we've learned that some sites have jumped the gun and that the Microsoft Gates/Seinfeld ads have not been axed. It's true, Microsoft apparently asked the agency to focus on the new "I'm a PC" spots. And it's true, the agency has gotten plenty of "I don't know what this means" response in their measured statistics of the Gates/Seinfeld ads. But no one has pulled the plug on the dynamic duo just yet.

In fact, CPB has another completed spot featuring the lovable, affluent couple in the can, ready to air (even though it won't quite yet). And while the agency has prioritized development to the anti-Mac ads, there are still full plans to go ahead and produce more Seinfeld/Gates spots unless Microsoft were to pull the plug first (which, once again, they have not at this time).

It's good to know that in a time of economic uncertainty, Gates and Seinfeld haven't been laid off just yet.

UPDATE: We talked to our source again after speaking to Rob Reilly from CPB. While Rob Reily has denied that another Gates/Seinfeld ad is sitting in the ready, our source confirms, once again, that it is. Our source explains that if the Mac/PC ads running now prove to be successful, there's a good chance that last Gates/Seinfeld spot will air.

However, there's even more of an indication now that Microsoft aggressively cut the Gates/Seinfeld spot production short, canceling the shoot for a fourth spot just three days into production. The spots were intended to be part of a running series with up to 12 planned spots conceptualized. Now it's unclear whether or not we'll even see the last spot air, let alone Seinfeld come back for a reprisal.

What comes next is a parade of everyday PC users—scientists, fashion designers, teachers, and celebrities (like Pharrell!)—who talk about how much they like using computers that run on Microsoft operating systems and software. The vignettes, none of which are online right now, are supposed to be quick and upbeat... probably similar to those old Mac Switch ads?

As a Windows user who was deeply puzzled by what message the Seinfeld + Gates ads were trying to espouse, I'm glad they're going with a more informative, if conventional, approach. My biggest problem with the “I'm a Mac” ads were that they weren't, in any sense, grounded in reality. I don't look like John Hodgman. I use my computer for more than just spreadsheets. It's nice to see Microsoft's campaign reflect that. [NYTimes]

The ad aired on September 11 on CBS' “Big Brother” reality show. It's funnier than the first and you get to see Jerry clip his toenails and Bill do the robot, but as a Windows user, I'm not quite sure what I'm supposed to think about this. “Looks like Macs aren't the only thing catering specifically to East and West coast elitists?” [ZDNet]

They did get Bill Gates to use his mug shot somewhere in the spot (not spoiling it by saying where), but other than that we're underwhelmed. Here's what we took away from it: Bill Gates's jiggling ass is moist and tasty. Don't ask us now, watch the clip and you'll see. [Thanks mbaronny!]

Seinfeld will get $10 million to star in the presumably funny commercials, which is quite a good chunk of cash compared to the low fare that John Hodgman (Mr. PC) and Justin Long (Mr. Please someone slap that guy) must be getting for their long series of TV, internet and print ads. Let's hope they are better than the Apple ones. Somehow, I feel a connection happening between Jerry and Bill. And perhaps a romantic comedy on the wings. [WSJ]