This video for Jessie Ware's beautiful is total sap. But it's beautiful, and it's absolutely fine to fall right into that trap.
I'm fairly confident Jessie Ware will be a huge pop star in a year from now. Her music is accessible without being bland. It's complex without being pretentious. It pulls from past influences without being overly-nostalgic or pastiche. And it sounds fresh without being completely alien.