All the Ridiculous Adjectives Jony Ive Used to Describe the Apple Watch

The Apple Watch reviews are beginning to pour in. All those ratings, specs, and comparisons are way too much noise to pay attention to. A more serene, peaceful way of absorbing the essence of Apple Watch is by listening to every adjective the illustrious Jony Ive has used to describe the device. » 4/24/15 6:00pm Friday 6:00pm

The Last Time Apple Sold an Obscenely Overpriced Gadget

Now that the collective eye roll around Apple's $10,000 watch has turned into a blank stare, it's time for a little bit of nostalgia. Apple is not new to this game of selling seemingly everyday gadgets for ridiculous dollar amounts. The Twentieth Anniversary Macintosh (TAM) wrote the rules nearly 20 years ago. » 3/18/15 12:40pm 3/18/15 12:40pm

Jony Ive Even Engineered the Sound of the Apple Watch Clasp

Even though most of us never even notice it, Apple has a fantastic history of sound design, from the ping of the text message to the decades-old powering up noise. That legacy runs through Apple's new era of product design too, right down to the sound of the new Apple Watch clicking open. » 10/01/14 10:21am 10/01/14 10:21am

Why Apple Just Hired a Rockstar Industrial Designer

It's no secret that Apple is branching out into the home—and into all manner of peripherals. But it's still a surprise to hear that Marc Newson, the legendary industrial designer responsible for some of the most well-known furniture and products of the past decade, will be joining Jony Ive's team soon. » 9/05/14 5:29pm 9/05/14 5:29pm

Jony Ive’s RED Mac Pro Sold For Almost $1 Million This Weekend

Chris Martin and Bono played a duet on a $1.6 million piano, Jenna and Barbara Bush worked the room, and a computer was sold for $977,000. Though Vanity Fair contends that Jony Ive and Marc Newson’s Sotheby’s auction on Saturday was “unlike the typical Sotheby’s auction,” it still sounds like pretty typical rich… » 11/25/13 12:18pm 11/25/13 12:18pm

The Inside Story of How the iPad Got Its Iconic Design

While Jony Ive's group was secretly working on the iPad, Steve Jobs was telling the public and press that Apple had no intention of releasing a tablet. “Tablets appeal to rich guys with plenty of other PCs and de- vices already,” he said publicly. But Jobs was dissembling. “Steve never lost his desire to do a tablet,”… » 11/14/13 11:00am 11/14/13 11:00am

This Hilarious Secret Behind Jony Ive's Inspiration for iOS 7

iOS 7 is just so colorful! It's so light! It's so fun! But not only that, the colors all blend together in a beautiful watercolor effect. It's like a pastel psychedelic trip. It's like seeing the palette of an artist obsessed with Easter. I wonder where Jony Ive got the idea for that color scheme. I wonder what his… » 8/07/13 8:39pm 8/07/13 8:39pm

This Is the Most Awesomerest Feature in Apple iOS 7

Redesign, schmedesign. Apple's designmeister Jony Ive can harp all he wants about harmonious grids, elegant typography and the holy essence of genius contained in Dieter Ram's underpants. But the fact is that the most oooh!-aaah! feature in his new iOS 7 is the parallax effect you can see in this animated GIF. It's… » 6/10/13 4:49pm 6/10/13 4:49pm

iOS 7: Instead of Flatness, We Got Depth

Today, after plenty of self-deprecating jokes about virtual cows, Apple unveiled a sweeping overhaul of the mobile software by Jony Ive. After months of speculation and weeks of rumor-mongering, we finally have our answer: the future of iOS is, actually, is rife with dimensionality and texture. Which is a good thing. » 6/10/13 3:48pm 6/10/13 3:48pm

Ive's Influence: Can a Great Product Designer Also Design Great UI?

With iOS 7 a little over a week away, it's worth taking stock of the fact that this is Jonathan Ive's first WWDC as Apple's Head of Human Interface (HI). But what does it mean for an industrial designer—someone who works with atoms in three dimensions—to be put in charge of a team that works with electrons in two… » 5/29/13 1:20pm 5/29/13 1:20pm