Jony Ive Even Engineered the Sound of the Apple Watch Clasp

Even though most of us never even notice it, Apple has a fantastic history of sound design, from the ping of the text message to the decades-old powering up noise. That legacy runs through Apple's new era of product design too, right down to the sound of the new Apple Watch clicking open. » 10/01/14 10:21am 10/01/14 10:21am

Why Apple Just Hired a Rockstar Industrial Designer

It's no secret that Apple is branching out into the home—and into all manner of peripherals. But it's still a surprise to hear that Marc Newson, the legendary industrial designer responsible for some of the most well-known furniture and products of the past decade, will be joining Jony Ive's team soon. » 9/05/14 5:29pm 9/05/14 5:29pm

Jony Ive’s RED Mac Pro Sold For Almost $1 Million This Weekend

Chris Martin and Bono played a duet on a $1.6 million piano, Jenna and Barbara Bush worked the room, and a computer was sold for $977,000. Though Vanity Fair contends that Jony Ive and Marc Newson’s Sotheby’s auction on Saturday was “unlike the typical Sotheby’s auction,” it still sounds like pretty typical rich… » 11/25/13 12:18pm 11/25/13 12:18pm

The Inside Story of How the iPad Got Its Iconic Design

While Jony Ive's group was secretly working on the iPad, Steve Jobs was telling the public and press that Apple had no intention of releasing a tablet. “Tablets appeal to rich guys with plenty of other PCs and de- vices already,” he said publicly. But Jobs was dissembling. “Steve never lost his desire to do a tablet,”… » 11/14/13 11:00am 11/14/13 11:00am

This Hilarious Secret Behind Jony Ive's Inspiration for iOS 7

iOS 7 is just so colorful! It's so light! It's so fun! But not only that, the colors all blend together in a beautiful watercolor effect. It's like a pastel psychedelic trip. It's like seeing the palette of an artist obsessed with Easter. I wonder where Jony Ive got the idea for that color scheme. I wonder what his… » 8/07/13 8:39pm 8/07/13 8:39pm

This Is the Most Awesomerest Feature in Apple iOS 7

Redesign, schmedesign. Apple's designmeister Jony Ive can harp all he wants about harmonious grids, elegant typography and the holy essence of genius contained in Dieter Ram's underpants. But the fact is that the most oooh!-aaah! feature in his new iOS 7 is the parallax effect you can see in this animated GIF. It's… » 6/10/13 4:49pm 6/10/13 4:49pm

iOS 7: Instead of Flatness, We Got Depth

Today, after plenty of self-deprecating jokes about virtual cows, Apple unveiled a sweeping overhaul of the mobile software by Jony Ive. After months of speculation and weeks of rumor-mongering, we finally have our answer: the future of iOS is, actually, is rife with dimensionality and texture. Which is a good thing. » 6/10/13 3:48pm 6/10/13 3:48pm

Ive's Influence: Can a Great Product Designer Also Design Great UI?

With iOS 7 a little over a week away, it's worth taking stock of the fact that this is Jonathan Ive's first WWDC as Apple's Head of Human Interface (HI). But what does it mean for an industrial designer—someone who works with atoms in three dimensions—to be put in charge of a team that works with electrons in two… » 5/29/13 1:20pm 5/29/13 1:20pm

Every Apple Exec's Face Combined into One Jobsian Ideal

While the news of four out of the five highest-paid execs in the US being from Apple isn't entirely surprising, it's hard not to marvel at their collective success. Which leads to the question, "Who are these gazillionaires? And what does it look like when you blend all of their faces together?" We're so glad you… » 4/15/13 11:24am 4/15/13 11:24am